Still think Facebook is enough for your business? Mashable.com features a four point article by Todd Wasserman on how to enhance your SEO through Google+. While Plus is newer than Facebook and probably hasn’t been explored by many of you, it has become apparent that if you don’t have a Google+ page, your placement for certain keywords may suffer.

So, what does Wasserman suggest you do? Well, first, if you don’t have a G+ profile, create one! It’s free and chances are you’re using Google all of the time anyway, so why not? Once you’re in, jump into as many people’s and/or business’ circles as possible (this will all make sense once you set your profile up). Wasserman then says to use as many keywords as you can organically to boost your profile, and finally, use the +1 feature (the equivalent to a Facebook Like).

While Google+ and its full range of benefits is still a novice in the social media world, there is no denying the power of Google and everything it touches. And, now it is looking like you won’t be able to develop a useful social media strategy for your business without the use of Google+. Have more questions? We can help! Get in touch with us today, join our circle or let us know how your Google Plus experience is helping to shape your business!

Job Description
Our rapidly growing web & graphic design studio based in Feasterville, PA is looking to immediately add an experienced front-end web developer to our team. Most of our clients are small to medium businesses throughout the Greater Philadelphia area. In the last year, there has been a significant increase in e-commerce projects and larger, technically complex projects utilizing content management systems and other open source frameworks. We are therefore looking for a mid-level to senior front-end developer who is looking for the opportunity to be part of fun and dynamic team. This role, also allows for a great deal of growth into a leadership role.

Desired Skills & Experience

Required Qualifications:
•    Development experience with mark-up (X)HMTL
•    Experience developing and working with cascading style sheets (CSS)
•    Development experience with PHP & MySQL
•    Excellent working knowledge of Magento E-commerce platform including ability to program custom themes and implement commercial / non-commercial extensions
•    Experience with JavaScript programming
•    Working knowledge of the jQuery framework

Preferred Skills/Abilities
•    Working knowledge of SEO best practices
•    Experience with cross browser testing
•    Experience with site performance testing
•    Working knowledge of accessibility and usability best practices
•    Experience with open source content management systems such as WordPress, Joomla, and Drupal.
•    Experience working with Linux web servers and WHM/Cpanel systems.

Minimum Qualifications
•    BS degree, preferably in a Computer Science or related fields
•    Must have 2+ years professional experience in front-end web development
•    Experience working in an interactive agency environment preferred.
•    Experience within the e-commerce domain is preferred.

Company Description
We offer a laid back environment with a very close-knit team of experienced professionals all motivated towards continuous success and integrity in our work. We offer awesome benefits including health and dental coverage, a fully stocked kitchen area supplying our team members with breakfast and lunch, flexible hours, vacation time, and plenty of planned holidays. The company office is located conveniently to Route 1 (Roosevelt Blvd), PA Turnpike, NJ Turnpike, I-95, and walking distance to a Septa regional train station.

This is a full time, on-site position. If you think you’d be a good fit, reply to neil@inverseparadox.net
with your:
•    Cover letter
•    Resume
•    Salary requirements
•    Portfolio of work
•    Availability to start

Please no recruiters, free lancers, agencies, or off shore businesses. This position is for a full-time in-house position.

So, we decided to present to you a New Years’ Challenge. We are taking it here at IP and invite you to join as well. What is the challenge, you ask? Diving head first into the world of social media. We have harped on it to clients and in our blog and though we have a social media presence, it is time to take the next step, making it a daily habit to not only continue our growth, but to maintain stronger and longer-lasting relationships with our clients and peers. Also, it is a way to better promote our services, partners and valued clients, while learning about the latest news and topics pertinent to our business. Since we started increasing our presence in the social media world, we have already seen exponential traffic growth to our website and the results have been exciting.

Still not sure how 140 characters or status updates will help your business? Check out a previous blog post about small businesses and social media; the numbers don’t lie. You can also pick up the phone and call us at 215-478-6586, or send us a Tweet @InverseParadox! We believe in the business power of social media and would be more than happy to help you establish a better social media presence.  It can be a lot of fun and empowering, not to mention it is FREE! So, are you willing to take our 2012 Business Challenge?

This event, entitled “Pocket-Sized Marketing: The Importance of Marketing to Mobile Devices,” will address the changing landscape of internet marketing, how to increase business through mobile marketing, trends in the field and much more.

The event will take place on Thursday, November 10th, 2011 from 8AM- 9:15AM at the the Livengrin Foundation, 4833 Hulmeville Rd., Bensalem, PA 19020  for the Lower Bucks County Chamber of Commerce‘s monthly percolator program. Their monthly program attracts approximately 100 to 150 people with whom you can network with prior to the event, so get there early!

To attend this free event to learn more about boosting business through mobile marketing and network with prospective local clients, register by e-mail chamber@lbccc.org , fax 215-943-7404 or on their website, here.

You can also get in touch with our Philadelphia web design company to find out more about leveraging your site across mobile media for continued business growth.

The point has been hit home a million times, “Social media is good, social media can grow your business, social media is FREE – use it.” But, until you see verified results, it can be difficult to dive in head first to the social media realm. And, while it is free, it can be time consuming, especially if you are unsure of how to leverage it. And, how are other small businesses leveraging it? Why does it work for them? Well, cS breaks it down for you in their nifty infographic. Check it out here.

Highlights of small business & social media facts & figures include:

-Almost ½ of small businesses have successfully connected with new customers through social networks. Conversely….only 36% of medium sized businesses and only 28% of larger companies have been successful.

-Gary Vaynerchuck, a social media fanatic, spent 12 hours a day engaging with online marketers, taking his father’s small New Jersey liquor store from $4 million to $50 million in earnings through social media alone.

-51% of Facebook users and 64% of Twitter users are more likely to buy the brands they follow or are a fan of.

The rest of the results and accomplishments illustrated in the infographic continue to portray endless possibilities for small business growth via social media. So, how is your company leveraging Facebook, Twitter, LinkedIn, etc.? If you are not taking advantage of social media progression, or are unsure how the social media landscape could benefit your boutique business, get in touch with our Philadelphia web design company today. We’ll help you with the ins-and-outs to propel your business to the next level.

So, if you have a WordPress powered site, there are plugins and tips that Web Design News claim are essential to tighter WordPress security. While some of these are more obvious (pick a strong password and unique user ID, limit the amount of users, etc.) this is a easy to understand list of plugins you may not have heard of that can keep your site protected from hackers. Also, one of the best things about WordPress is its immense user base and community backing, so if you see a bug or notice a security vulnerability- report it!

If you have further questions about WordPress security or would like more information, check out some tips at Web Design News or contact our Philadelphia web design company today!

Oftentimes, a company will come to us requesting a logo but miss the point of what a logo actually is. A logo should not be a photograph or clip art, it needs to be a design that evokes immediate recognition, it should help to convey your company as a whole, along with supporting branding materials, such as a new website design. Logo design starts with research; research about your company, your target audience and even other logos. It is important to not get caught up in passing logo trends or create something that is too similar to an existing brand. Here at Inverse Paradox, we take the time to research your company and your audience to create you a relatable logo that translates across all mediums.

What does your logo say about your business? Is it recognizable to your customers or potential customers? If not, contact our Philadelphia web design company today. Starting with your logo, we will be able to create or revamp your branding and also provide you with a website that unites all aspects of your brand.

In short, your ROI can decrease dramatically when you stop blogging. Between the two companies they studied (who had very similar sales and profits) Company 1, who blogged for 6 months on and then 6 months off, had an ROI of 12%, versus Company 2 who consecutively blogged for 12 months with an ROI of 75%. Company 1 initially saw a 600% increase in website traffic (from 100 weekly visitors to 600) when their blogging efforts began, and then felt the blow of decreased traffic by 400 weekly visitors once their blogging stopped; resulting in a loss of almost $21,500 for the company. Check out the full breakdown and charts here.

Blogging is a highly cost effective way to advertise your company without breaking the bank. When more of your advertising efforts can be focused on blogs, you are able to spend less on print advertising, direct mailings and other pricey advertising alternatives. If you find blogging to be intimidating or you struggle when it comes to generating content and topics, we can help! With each and every site our Philadelphia web design company produces, we make sure to install blogging functions and train you on updating your blog. We can even help you with subject matter and tips to make sure you are utilizing your blog to its full potential. We will even directly link it to all of your social media so that when you publish a new blog, it automatically updates you Facebook, Twitter and more! Give us a call, 215-478-6586.

So, why is it so important for you to take advantage of this upgrade? Well, much like not upgrading your web browser, which leaves you vulnerable to viruses, keeping outdated versions of your CMS can make you a target for hackers or other security issues. That is not to say content management systems are not secure, because they certainly are, and with a community of 200 million strong behind you, any flaws are quickly discovered and corrected. However, not maintaining the proper upgrades will not only keep your page load times long and your plug-ins obsolete, but it will also make your site more susceptible to attacks from hackers and other security threats.

On the topic of browsers, are you still using Internet Explorer 6, even though we warned you about that? If so, this new WordPress version is essentially forcing you to upgrade that as well, as it will no longer offer support for IE6. You can find out more about that here.

Ready for an upgrade? Or just want some more information? Get in touch with our Philadelphia web design company today. We’ll set you up with the “Gershwin” and show you all the bells and whistles of this awesome new WordPress version.

The advancement of Open Source content management systems, WordPress in particular, has been exponential over the years. What was once thought of as a blogging system is now powering some of the most popular, not to mention larger sites out there; many sites you and your clients probably frequent, including eBay, The New York Times, Best Buy and thousands more.

So, what can WordPress and Open Source content management systems do for your business that a custom, in-house content management system can’t? Well for starters, it is going to offer you higher quality, as it is constantly being improved upon for better usability and functionality. This allows your site to be as flexible as your business and able to be updated and upgraded at the drop of a dime. WordPress is also a search engine’s best friend; being indexed more frequently than custom developed systems. Not to mention, you will be utilizing an Open Source platform that millions of websites are powered on, as opposed to just a handful of clients. If you are looking for strength in numbers, at the beginning of 2010 there were over 202 million websites powered by WordPress, along with 14% of the top 1 million biggest websites using this Open Source platform as well.

If you are interested in learning more about the advantages and upgrades to your WordPress website, or to receive a quote, contact our Philadelphia web design firm today; you won’t be disappointed in the incredible features our team and Open Source content management systems can provide you.