February 13th, 2012
While top rankings on the all-powerful Google is still the most coveted spot on the internet, there is a new tool out there to help you boost your SEO and rankings within this search engine. As an answer to Facebook, Google launched Google Plus (Google+, G+) in June of 2011. Today, Google Plus has surpassed 90 million users. Google Plus essentially provides a free opportunity to boost your SEO, while almost one-upping your competitors who do not utilize (or even know) what Google Plus is.
Still think Facebook is enough for your business? Mashable.com features a four point article by Todd Wasserman on how to enhance your SEO through Google+. While Plus is newer than Facebook and probably hasn’t been explored by many of you, it has become apparent that if you don’t have a Google+ page, your placement for certain keywords may suffer.
So, what does Wasserman suggest you do? Well, first, if you don’t have a G+ profile, create one! It’s free and chances are you’re using Google all of the time anyway, so why not? Once you’re in, jump into as many people’s and/or business’ circles as possible (this will all make sense once you set your profile up). Wasserman then says to use as many keywords as you can organically to boost your profile, and finally, use the +1 feature (the equivalent to a Facebook Like).
While Google+ and its full range of benefits is still a novice in the social media world, there is no denying the power of Google and everything it touches. And, now it is looking like you won’t be able to develop a useful social media strategy for your business without the use of Google+. Have more questions? We can help! Get in touch with us today, join our circle or let us know how your Google Plus experience is helping to shape your business!
Posted in Latest News, Marketing | No Comments »
January 25th, 2012
Web Developer + Magento
Job Description
Our rapidly growing web & graphic design studio based in Feasterville, PA is looking to immediately add an experienced front-end web developer to our team. Most of our clients are small to medium businesses throughout the Greater Philadelphia area. In the last year, there has been a significant increase in e-commerce projects and larger, technically complex projects utilizing content management systems and other open source frameworks. We are therefore looking for a mid-level to senior front-end developer who is looking for the opportunity to be part of fun and dynamic team. This role, also allows for a great deal of growth into a leadership role.
Desired Skills & Experience
Required Qualifications:
• Development experience with mark-up (X)HMTL
• Experience developing and working with cascading style sheets (CSS)
• Development experience with PHP & MySQL
• Excellent working knowledge of Magento E-commerce platform including ability to program custom themes and implement commercial / non-commercial extensions
• Experience with JavaScript programming
• Working knowledge of the jQuery framework
Preferred Skills/Abilities
• Working knowledge of SEO best practices
• Experience with cross browser testing
• Experience with site performance testing
• Working knowledge of accessibility and usability best practices
• Experience with open source content management systems such as WordPress, Joomla, and Drupal.
• Experience working with Linux web servers and WHM/Cpanel systems.
Minimum Qualifications
• BS degree, preferably in a Computer Science or related fields
• Must have 2+ years professional experience in front-end web development
• Experience working in an interactive agency environment preferred.
• Experience within the e-commerce domain is preferred.
Company Description
We offer a laid back environment with a very close-knit team of experienced professionals all motivated towards continuous success and integrity in our work. We offer awesome benefits including health and dental coverage, a fully stocked kitchen area supplying our team members with breakfast and lunch, flexible hours, vacation time, and plenty of planned holidays. The company office is located conveniently to Route 1 (Roosevelt Blvd), PA Turnpike, NJ Turnpike, I-95, and walking distance to a Septa regional train station.
This is a full time, on-site position. If you think you’d be a good fit, reply to neil@inverseparadox.net
with your:
• Cover letter
• Resume
• Salary requirements
• Portfolio of work
• Availability to start
Please no recruiters, free lancers, agencies, or off shore businesses. This position is for a full-time in-house position.
Posted in General, Latest News, Web Design | No Comments »
January 16th, 2012
It has been a few weeks into 2012 and if we had to guess, we would say that by now, at least 85% of you have ditched your New Years’ Resolutions. The tradition has been talked about constantly the past few weeks and New Years/Business Resolutions were even trending topics on Twitter. (Oh, you didn’t know that? Is it because your business isn’t on Twitter? If not, please read on.) But, quite frankly, we are tired of the empty New Years’ Resolutions that typically fail before the glitter hits the ground and the celebration is over.
So, we decided to present to you a New Years’ Challenge. We are taking it here at IP and invite you to join as well. What is the challenge, you ask? Diving head first into the world of social media. We have harped on it to clients and in our blog and though we have a social media presence, it is time to take the next step, making it a daily habit to not only continue our growth, but to maintain stronger and longer-lasting relationships with our clients and peers. Also, it is a way to better promote our services, partners and valued clients, while learning about the latest news and topics pertinent to our business. Since we started increasing our presence in the social media world, we have already seen exponential traffic growth to our website and the results have been exciting.
Still not sure how 140 characters or status updates will help your business? Check out a previous blog post about small businesses and social media; the numbers don’t lie. You can also pick up the phone and call us at 215-478-6586, or send us a Tweet @InverseParadox! We believe in the business power of social media and would be more than happy to help you establish a better social media presence. It can be a lot of fun and empowering, not to mention it is FREE! So, are you willing to take our 2012 Business Challenge?
Posted in Fun, Latest News, Marketing | No Comments »
October 26th, 2011
The power of the internet is quickly shifting over to mobile platforms. Internet usage on mobile devices is booming and if your site isn’t mobile-friendly, you’re falling behind the times. We are sure you have questions, so check back for a new post on the importance of mobile marketing, and in the meantime, catch a highly insightful and FREE(with advanced registration) program presented by Neil Harner.
This event, entitled “Pocket-Sized Marketing: The Importance of Marketing to Mobile Devices,” will address the changing landscape of internet marketing, how to increase business through mobile marketing, trends in the field and much more.
The event will take place on Thursday, November 10th, 2011 from 8AM- 9:15AM at the the Livengrin Foundation, 4833 Hulmeville Rd., Bensalem, PA 19020 for the Lower Bucks County Chamber of Commerce‘s monthly percolator program. Their monthly program attracts approximately 100 to 150 people with whom you can network with prior to the event, so get there early!
To attend this free event to learn more about boosting business through mobile marketing and network with prospective local clients, register by e-mail chamber@lbccc.org , fax 215-943-7404 or on their website, here.
You can also get in touch with our Philadelphia web design company to find out more about leveraging your site across mobile media for continued business growth.
Posted in Development, Latest News, Marketing, Web Design | No Comments »
October 10th, 2011
Oh, infograrphics! They are fun, eye-catching, and actually keep you interested in statistics for more than five seconds. We recently came across this fun and informative small business and social media infographic from crowdSPRING and wanted to share it with some of our clients.
The point has been hit home a million times, “Social media is good, social media can grow your business, social media is FREE – use it.” But, until you see verified results, it can be difficult to dive in head first to the social media realm. And, while it is free, it can be time consuming, especially if you are unsure of how to leverage it. And, how are other small businesses leveraging it? Why does it work for them? Well, cS breaks it down for you in their nifty infographic. Check it out here.
Highlights of small business & social media facts & figures include:
-Almost ½ of small businesses have successfully connected with new customers through social networks. Conversely….only 36% of medium sized businesses and only 28% of larger companies have been successful.
-Gary Vaynerchuck, a social media fanatic, spent 12 hours a day engaging with online marketers, taking his father’s small New Jersey liquor store from $4 million to $50 million in earnings through social media alone.
-51% of Facebook users and 64% of Twitter users are more likely to buy the brands they follow or are a fan of.
The rest of the results and accomplishments illustrated in the infographic continue to portray endless possibilities for small business growth via social media. So, how is your company leveraging Facebook, Twitter, LinkedIn, etc.? If you are not taking advantage of social media progression, or are unsure how the social media landscape could benefit your boutique business, get in touch with our Philadelphia web design company today. We’ll help you with the ins-and-outs to propel your business to the next level.
Posted in Latest News, Marketing | No Comments »
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