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January 3rd, 2011

The top spot of a Google search might be the most coveted spot on the internet. And of course you want your site to rank at the top of Google. We all do. It is the most visited website in the U.S., right? Wrong! For the first time, Facebook has surpassed Google to become the most visited site in the United States during 2010, according to online measurement service Experian Hitwise. Just think about that for a second. A social networking site overtook a search engine juggernaut. While it is still incredibly imperative to your business to have a well designed and high ranking site on search engines, you aren’t doing yourself any favors by disregarding the power of Facebook. Facebook is simple and can be leveraged to introduce you or keep you in direct contact with your customer base. Most importantly it is free! And, when used in conjunction with your website, it can greatly improve your company’s growth. If you are interested in growing your social presence on Facebook or want to integrate it with your site, contact us today! We can help you out. When you have some time, read the full article here: http://www.msnbc.msn.com/id/40855800/ns/technology_and_science-tech_and_gadgets/. And, make sure to like us on Facebook!

A Design is Worth a 1000 Words…

November 29th, 2010

I came across a really insightful (and well designed) infographic today on Six Revisions, entitled, “What Your Web Design Says About You?” It’s relatable because we have all seen a site where the font is too small to read, too bold to focus on, or the colors were too loud, or even too dull to hold your attention. Maybe your site is even “that guy.” This post reaffirms that as much as the content and words of your website are important, how you present them is equally important and can affect the way a person views and interprets your site. Take a look at the post for yourself (http://sixrevisions.com/infographs/webdesign-says-about-you/) and if you think your fonts, colors, and design could use an overhaul, get in touch with us, it’s a well known fact we are actually color combination and font specialists!

Grading Your Website: Determining If Your Business’ Website Is An ‘A’ or ‘F’ Marketing Tool

October 20th, 2010

On Monday, I had the pleasure of presenting at the Philadelphia Business Expo in Conshohocken, PA. At the expo, I spoke about how to evaluate your website without the need of being an Internet expert. Here is my presentation…

Coming soon a PDF of our check list and scoring sheet, video presentation, and possibly more.

Presenting at the Philadelphia Business Expo

October 4th, 2010

Come see Inverse Paradox owner, Neil Harner, present “Determining If Your Business’ Website Is An ‘A’ or ‘F’ Marketing Tool”
4pm on Monday, October 18th at the Philadelphia Business Expo

Attendance at the expo free!

The Philadelphia Marriott West
111 Crawford Avenue
West Conshohocken, PA 19428

Neil Harner, owner of Inverse Paradox, walks you through 25 of the most common problems with websites, some of which are quite complex and others that are just ignored common sense. He will speak about why these problems could hinder your website’s ability to generate sales or leads and how to address the issues. Most importantly, he will teach you how to easily identify these issues without the expertise of an internet expert or designer so that you can properly plan to put your company’s website on track.

Neil Featured In Third Federal Bank Advertising

August 20th, 2010

I’ve been featured in Third Federal Bank’s advertising campaign. In this ad, I am supporting the great banking experiences I have with Third Federal Bank and Philly Beer Scene Magazine!

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