Inverse Paradox

Video Production

In the progression of a communications strategy, video is often on the back burner—it’s a part of your future plans but you’re “just not ready yet.” As you can see, however, what was once the future of communications and of the Internet is now the present. Video is prevalent and is here to stay.

Everyone—from the largest corporation to the smallest local business—has a story. What separates your story from everyone else in your industry is how you choose to communicate it. A quality video engages your website visitor in ways that text simply cannot. Video connects with them, typically leading them to stay on your site longer and visit more pages.

Can’t I Just Do It Myself?

Like any other communications tool, video makes an impact. That impact can be positive or negative. Sure, your high schooler might be able to put something together for you, or you can wear yet one more company hat and do it yourself. But a shaky, poorly constructed story with bad sound might not further your mission in the best way possible. Let us help you; we have the skills necessary for telling a compelling story, the ability to look at your needs from a marketing and  communications perspective in the context of everything else you’re communicating, and the professional equipment to capture quality sound, to light an interview and to edit and output for various methods of video distribution.

The key to video production is knowing what you want to communicate and to who. Not sure who to target? Our online marketing services can help you with that. Video production or website videos don’t necessarily mean bells and whistles or a big budget. In fact, your audience will typically see right through it and you’ll be paying extra for smoke and mirrors that don’t further your story.  Also, when looking at your budget, keep in mind that part of the ROI with video can come in the form of the vast FREE ways to distribute your video message across the internet, from a company YouTube channel and posting on Facebook, or posting a LinkedIn message with a video link and Tweeting about your video while we’re shooting to stir up interest in advance of posting it.

How Can I Get Started With Video Production?

Think your Bucks County, Bensalem or Doylestown, PA company could benefit from video production? If you’re ready to integrate website videos or video production into your marketing strategy or upgrade/update your existing website video, we want to help. We’d love to sit down and discuss your needs and come up with a viable plan. For more information on video production services, please contact us today at 215-478-6586.