Who Are You?

by on August 4, 2011

Our Philadelphia web design company is often approached to design logos for businesses across various industries. We recognize the importance a logo has for your business; it is the backbone to a  brand and if created correctly, should become synonymous with your identity.

Oftentimes, a company will come to us requesting a logo but miss the point of what a logo actually is. A logo should not be a photograph or clip art, it needs to be a design that evokes immediate recognition, it should help to convey your company as a whole, along with supporting branding materials, such as a new website design. Logo design starts with research; research about your company, your target audience and even other logos. It is important to not get caught up in passing logo trends or create something that is too similar to an existing brand. Here at Inverse Paradox, we take the time to research your company and your audience to create you a relatable logo that translates across all mediums.

What does your logo say about your business? Is it recognizable to your customers or potential customers? If not, contact our Philadelphia web design company today. Starting with your logo, we will be able to create or revamp your branding and also provide you with a website that unites all aspects of your brand.

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