Inverse Paradox Acquires Philadelphia Web Design Company VIUS

Bucks County digital agency makes breakthrough into Philadelphia region PHILADELPHIA— Inverse Paradox, a premier digital agency located in Bucks County, is pleased to announce it has acquired VIUS, a small web design company located in the Fishtown neighborhood of Philadelphia. This acquisition allows Inverse to expand their footprint into the Philadelphia region and continue their work with small… Read More

News & Events

Should Everyone Learn a Little Code?

I graduated college with an English degree, so it seems to constantly surprise people when I tell them I work as a web developer. I get it, I do. My major typically funnels people into teaching, publishing, and journalism careers, so I strayed a little far from the norm. I initially learned HTML and CSS… Read More

Design & Development

Magento Order Processing: Editing & Creating Orders

This is part 5 of a 5 part series on Order and Payment Processing in Magento. There is actually no such thing as editing orders in Magento. When you click the “Edit” button, a new order is created and the original order is canceled. The “new” order will contain all the billing and shipping address… Read More

Tips & Tricks

Brews For the Cause!

For the past (almost) 6 years, I’ve had the privilege of helping to organize our company’s annual pub crawl, Brews for Boobies,  to raise awareness for breast cancer. The concept is simple: we break up into crawls all around Philadelphia and bar hop to raise awareness and money for the National Breast Cancer Foundation. I’ve… Read More

Around the Office News & Events

Is Designing Above the Fold Dead?

One of the criticisms we hear most from clients when they review their website design for the first time is that something important is not above the fold. This begins the debate of whether or not designing for above the fold is dead. Let’s start at the beginning with ‘what the fold’ is; the fold… Read More

Design & Development Tips & Tricks

Magento Order Processing: Refunds

This is part 4 of a 5 part series on Order and Payment Processing in Magento. To refund an item in an order, you’ll need to create a credit memo. There are two ways to do this, depending on how the invoice was created. If the order was placed using a payment method that automatically… Read More

Tips & Tricks


Neil and Melissa organized yet another company outing for us: A trip to a Phillies game! The event started off right with a good ol’ fashioned tailgate, and ended with applauding the Phils’ for excellent performance. The Phillies beat the Astros at a final score of 10-3, which added to their winning streak. When Neil… Read More

Around the Office

3-2-1 Dodgeball

Sidewalk chalk, short shorts, sweatbands, and large rubber balls at the same time and place could only mean one thing: dodgeball. Yesterday, Neil and Melissa surprised the company with this good ol’ fashioned backyard matchup. The office was divided into two teams, Average Joe’s and Globo Gym (an appropriate reference to the 2004 comedy film,… Read More

Around the Office

Happy Batman Day!

Here at Inverse Paradox we always love a theme day! So when we found an article saying that July 23rd was Batman day… We were in! Shawn, Sarah C., Brian, Allison, Neil and even Riley (Sarah W’s puppy) put on their Batman attire for a fun day!

Around the Office

Magento Order Processing: Shipping Products

This is part 3 of a 5 part series on Order and Payment Processing in Magento. To create a shipment for an order, click the “Ship” button. Like invoicing, you can create partial shipments and you can create as many shipments as there are total items in the order. In the create shipment screen, you… Read More

Tips & Tricks