Software Development

Matt Cherepanya Director of Sales Phone Yeller Sells ice to eskimos "Hockey Player" Dad? Director of Sales

"By applying some prior experience, while also learning more
and more every single day, I've been able to help hundreds of
clients grow their company. "

After graduating from St Joseph’s University and jumping directly into the pharmaceutical industry with Johnson and Johnson and Astrazeneca, I soon found out that working directly with business owners was where I was meant to be.

Having been bribed into working at Inverse Paradox by my wife and her business partner Neil, I soon found out that there were a lot of businesses and organizations who needed serious help with their online presence. By applying some prior experience, while also learning more and more every single day, I’ve been able to help hundreds of clients grow their company.

When I’m not in the office, I can be found at a networking function, in an ice hockey rink, playing with my awesome son, Zach and perfect wife, Melissa, or in front of a television rooting for the greatest sports teams out there: Mets, Nets, Devils, and Giants.

Alicia Eichelman Director of Project Management Office Clown 4-for-4 Philly Sports Fan Dog Mom Beyoncé's Protégé Director of Project Management

"I want everyone to be my friend, which is what drew me to this
role initially. I was amazed that I could make a career out of
talking all day."

Most people are interviewed by their bosses in order to get a job, but for me it was a bit backwards. As a communications major at Temple University, I had to pick a local event to write about for my journalism class. I opted for a pub crawl called Brews for Boobies, which was started by Neil and Melissa to benefit the National Breast Cancer Foundation. I spent the night interviewing them and somehow charming them enough to land an unexpected internship. Almost 8 years later, they are still stuck with me. So is Brews for Boobies–I run the crawl now.

Being a project manager came naturally for me. I want everyone to be my friend but I also know how to get down to business, which is what drew me to this role initially. I was amazed that I could make a career out of talking all day and keeping clients and our team organized and on track. By collaborating we can crank out some awesome work! When I’m not living in my inbox or my calendar, you can find me crying into a beer over the Eagles (or any other Philly sports team), meandering around the city with friends, hanging out with my dog, Lucy, visiting my family, or daydreaming about my next travel destination.

Sarah Coale Creative Director Phone Queen Coffee Brewer Photoshop Instructor Baking Expert Creative Director

"I found that I wanted to pursue a career
in 'creating beautiful things.'"

I’ve always had an eye for looking at things and thinking, “Hmm… something doesn’t look quite right,” which makes perfect sense now that I am a designer! I always want to take everything I see and try (keyword: try) to make it better by messing around with sizes, colors, typography, and any other way I can change it into something new.

My love for all things design started when I was in middle school and was obsessed with taking every art class possible. In high school, I found that I wanted to pursue a career in “creating beautiful things.” Throughout college I still wasn’t sure what I wanted to “create,” until a happy accident occurred and I ended up at Inverse. Now I get to work with a wide variety of clients, creating beautiful things every day! Design has such a wide variety of options that I never get bored. I’ve designed everything from sitemaps to print materials to websites and there is always something new.

If you don’t find me at my computer with almost the entire Adobe Creative Suite open, I’m probably in my kitchen experimenting with crazy new cupcake flavors (I think the French toast with bacon flavor wins at our office!) or getting into some kind of shenanigans with my family.

Katie Montella Director of Development Travel Addict Belly Dancer Nittany Lion Photographer Director of Development

"I was always involved in three things: art, creating, and organizing.
These interests led me to discover my goals and put me on an
awesome career path."

Growing up in Scranton (you may know it as home of the TV show The Office), I was always involved in three things: art, creating, and organizing. These interests led me to discover my goals and put me on an awesome career path.

Even though I started out as a photographer and graphic designer, I always had an interest in HTML and CSS and began doing small websites for friends. Slowly, web design and development became my leading passion and I began working as a web developer!

At Inverse I help with a variety of web projects. When I’m not working on websites, you can find me belly dancing and performing with my troupe, binge-watching TV shows, practicing yoga, traveling, and hanging out with friends at the bar.