Decorating Den Interiors has been a successful franchise company since 1969. Hundreds of franchisees focus on creating beautiful environments within the homes of their clients throughout the U.S. and Canada.
Inverse Paradox created a responsive website to not only highlight Decorating Den’s services and expertise, but also to show off their portfolio of outstanding interior design work, which is apparent from a first glance of their homepage. The website is built on WordPress, making it super simple for franchise owners to update with their most recent projects.
Being in a highly-competitive franchise market, we needed a new look that spoke to two unique audiences. There was no point in us spending another dollar on our online marketing efforts until we addressed our website and messaging. We looked at several website developers and found that Inverse Paradox immediately “got” what we wanted to achieve. Inverse Paradox presented us with impressive first-round designs and marketing ideas that told our story. They were very professional and their deliverables were always on time. After the site launch, we were able to start a new online marketing campaign which has delivered nothing but positive results. And it all started with a fresh, new website. Thank you Inverse Paradox.”
David HaseleyVice President of Merchandising and Marketing