Our Team

Meet our talented, dedicated and dynamic professionals who have a passion for success

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alicia-eichelman Alicia Eichelman Director of Project Management Office Clown 4-for-4 Philly Sports Fan Dog Mom Beyoncé's Protégé Director of Project Management

"I want everyone to be my friend, which is what drew me to this
role initially. I was amazed that I could make a career out of
talking all day."

Most people are interviewed by their bosses in order to get a job, but for me it was a bit backwards. As a communications major at Temple University, I had to pick a local event to write about for my journalism class. I opted for a pub crawl called Brews for Boobies, which was started by Neil and Melissa to benefit the National Breast Cancer Foundation. I spent the night interviewing them and somehow charming them enough to land an unexpected internship. Almost 8 years later, they are still stuck with me. So is Brews for Boobies–I run the crawl now.

Being a project manager came naturally for me. I want everyone to be my friend but I also know how to get down to business, which is what drew me to this role initially. I was amazed that I could make a career out of talking all day and keeping clients and our team organized and on track. By collaborating we can crank out some awesome work! When I’m not living in my inbox or my calendar, you can find me crying into a beer over the Eagles (or any other Philly sports team), meandering around the city with friends, hanging out with my dog, Lucy, visiting my family, or daydreaming about my next travel destination.

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amanda-mitchell Amanda Mitchell Lead Developer, Front-End Server Babysitter Thermostat Magician The First Employee Lead Developer, Front-End

"I was hired as Inverse Paradox’s very first employee, where I was asked to join Neil and Melissa in their "office," in Neil’s mom’s house, in the woods, at the end of a curvy, narrow road, on the edge of a steep hill above the water. Totally not creepy."

Once upon a high school summer, I was bored and decided to help a friend out with a website by making some fancy data tables in Microsoft Word and exporting them to HTML. That went about as well as you might expect it to. Undeterred, I figured that if I was going to do it I might as well learn to do it properly, and thus my interest in building websites was born.

Many a nested table later, I set coding aside and went to college for architecture. That turned out to be a lot more interesting in theory than it was in practice, so I decided to give turning my website hobby into a career a go. I was hired as Inverse Paradox’s very first employee, where I was asked to join Neil and Melissa in their “office,” in Neil’s mom’s house, in the woods, at the end of a curvy, narrow road, on the edge of a steep hill above the water. Totally not creepy.

When at work, you can usually find me working on making Magento sites look spectacular (having been booted off the WordPress train a few years ago). When I’m not at work, I’m likely to be at home reading things (all the things!), or attempting some home improvement project or other (there are still a few paintable surfaces left…).

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ayrton-new-headshot Ayrton Weiss developer Magento Wizard developer

I started to learn about computers as a kid when my father gave me my first PC. Of course, it didn't run the games that I wanted to play, but I was happy with it.

I grew up in Balneário Camboriú, a beautiful beach city in the south of Santa Catarina – Brazil. I started to learn about computers as a kid when my father gave me my first PC. Of course, it didn’t run the games that I wanted to play, but I was happy with it. By the time I was a teenager, I already had some knowledge about hardware and software, so I started to work in a computer maintenance store. After working at the store, I decided to study Computer Science and am currently working on getting my Bachelor’s degree.

I started to work developing websites as my first internship in 2012 for a company that specializes in e-commerce sites. This is when I began to learn Magento, Neil found my profile online and I was offered a great opportunity to work for Inverse Paradox. My job responsibilities include building new Magento websites (I specialize in back-end development: installing/customizing extensions, build new functionalities, etc.) and helping to maintain existing sites IP has built.

When I am not working, I like to ride my bicycle and play competitive games with my friends, such as CS GO and Dota 2.

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bobby-harner Bobby Harner Quality Assurance Coordinator Groundskeeper Designated Tall Guy The good-looking bro Quality Assurance Coordinator

"Turns out I prefer working in an office over a sauna,
who’d have thunk?"

Finding myself disillusioned with what I thought to be my dream job, sweating over a grill at Ruby Tuesday for 12 hours at a time, I decided to take Neil up on his offer of a summer internship at Inverse. Turns out, I prefer working in an office over a sauna, who’d have thunk? Over the course of a year I transitioned from an intern, mainly doing content addition and coffee-making, to my current role of account manager/quality assurance–keeping clients happy and testing our development sites are my specialties!

Outside of the office you’ll either find me at home, cooking way too much food with my roommates or exploring the city, eating way too much food with my roommates. When I’m not blowing my entire paycheck on the finest food Philly has to offer, I’m usually wandering around, taking in the sights and sounds of the city. I like to think that these walks are for clearing my head and just enjoying Philadelphia for what it is, but in reality I’m just my plotting my next route on the path to eating literally everything in the city.

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brian-neff Brian Neff Developer Toaster Oven Chef Trekkie T-Shirt Aficionado The Only Windows Guy Developer

"I wrote my first computer program when I was 8 years old, back on
my old Atari XE. All it really did was flash my name on the screen in
random rainbow colors, but I was hooked."

I spent my younger years playing with my friends in America’s coolest small town – Lititz, Pennsylvania. My career has taken me all around the south central PA area over the years, from Harrisburg to Philadelphia. I presently reside in Lancaster with my fiancée and our furry family of chinchillas and rabbits. In my free time, I enjoy playing video games, watching TV, and yes…programming. I wrote my first computer program when I was 8 years old, back on my old Atari XE. All it really did was flash my name on the screen in random rainbow colors, but I was hooked.

From that moment on, I spent every free moment I could on computers or video game consoles. Sometimes playing games and sometimes writing code. That hobby turned into a passion as I grew older, and shortly after high school I began professionally developing websites. I continued to follow that passion from my youth and turned it into a career.

Since then I’ve expanded my knowledge and become proficient in a variety of programming languages and familiarized myself with many of the popular development platforms used today. There is nothing more satisfying to me than being able to listen to a person’s needs and assemble a solution to fit the bill.

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clare Clare McKenna Project Manager Healthy Food Eater Improv Dancer Project Manager

"I’ve learned the value of well-designed functionality and I am a firm believer in holding the virtues of form and function in equal esteem."

Having studied art history at Temple University, I’ve always valued beautiful art and design. That still holds true for me, after gaining professional experience in the fields of fine art, architecture, and advertising. I’ve learned the value of well-designed functionality and I am a firm believer in holding the virtues of form and function in equal esteem.

As a project manager, I get to put this belief into practice by working with both the design and development teams to create beautifully functional websites.

Outside of work, I spend my time reading, taking long(ish) walks with my dog around my Fishtown neighborhood, and trying to bake weird stuff – sweet potato brownies, anyone?

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Ed_7090_RT_square Ed Gonzalez Designer Starbucks Addict Batman Wannabe Jedi Knight Designer

"It was then I learned that design is more than the way something looks. It is about how it works and how the user interacts with it, whether it be visually, digitally, or physically."

I have always been fascinated by the structure of a design, whether it be graphic or industrial design. My architecture and visual communication classes from high school taught me the importance of having a high level of precision with my work. It was then I learned that design is more than the way something looks. It is about how it works and how the user interacts with it, whether it be visually, digitally, or physically. This transitioned into my love and appreciation for Swiss Graphic Design. I have come to value the practice of using a grid and precise typographic control to organize elements in a meaningful way.

Born and raised in The Hudson Valley in New York, I graduated from SUNY New Paltz with a BFA in Graphic Design. It was there I learned my most valued lesson: “Not everything is design. But design is about everything.” – Michael Bierut. In other words, become an expert in the content. I quickly began my career in Manhattan, but after getting a taste of the big city, I decided I wanted to be somewhere completely new. Particularly a place that has an influx of Philly Cheesesteaks. After a long search, I landed a job here at Inverse Paradox. It is just the perfect creative team-based atmosphere I’ve been looking for.

Outside of the office, you can find me collecting and reading Batman comics, playing guitar in a Dave Matthews cover band, listening to vinyl records, occasional gaming and working out in the pool, or on my bike.

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john-goerl John Goerl Lead Developer, Applications Remote Pioneer Pseudo Philosopher Uncredentialed Linguist "Complicated Math"-ematician Lead Developer, Applications

"As a newly full remote employee, I believe my coworkers will
eventually come to view me as a wizard-of-oz-style floating head."

I have always been oddly fascinated with language. Even the traditionally boring stuff like grammar, syntax, and vocabulary I personally find very interesting. I know, nerd alert – but it has served me quite well, especially since I discovered it applies relatively well to programming languages.

When I went to Penn State, I decided to study both Computer Science and Chinese – a little of both worlds. I ended up taking classes in Arabic and American Sign Language as well.

Since graduating, I’ve done a fair share of both traveling and programming. But I am now living in Kalamazoo, Michigan, which I promise you is an actual, real place. As a newly full-remote employee, I believe my coworkers will eventually come to view me as a Wizard-of-Oz-style floating head.

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josh-hannan Josh Hannan Developer Water Boy Beach bum Mr.Moviefone Let's Go Flyers Developer

"Inverse has always been home to me. Mostly because of the people
and atmosphere, but also because of the coffee and foosball table."

Since growing up in Northeast Philadelphia, I’ve always had an affinity for creating things. I developed my first website on Angelfire in the heyday of AOL when I was 13, complete with as many animated GIFs as I could muster and a love for JavaScript alert traps.

After high school, I went to Temple University and earned a Bachelors in Film. Realizing after the fact that movies actually cost money to develop, I needed a job. So I landed with Anheuser-Busch as a Sales Representative. Although sales was great, it wasn’t for me. After a few years, I needed a change. I went back to school to learn how to make websites. I interned at Inverse in 2011 and was a Web Developer for three years. I left for almost two years to explore the field a bit, but Inverse has always been home to me. Mostly because of the people and atmosphere, but also because of the coffee and foosball table.

Outside of work, ideally, I’m on a beach with a margarita, camping and hiking, or bouncing around the city finding new watering holes. Oh, and Coale has designated me the water cooler changer, so I’ve got that going for me, which I guess is nice.

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katie-montella Katie Montella Developer Travel Addict Belly Dancer Nittany Lion Photographer Developer

"I was always involved in three things: art, creating, and organizing.
These interests led me to discover my goals and put me on an
awesome career path."

Growing up in Scranton (you may know it as home of the TV show The Office), I was always involved in three things: art, creating, and organizing. These interests led me to discover my goals and put me on an awesome career path.

Even though I started out as a photographer and graphic designer, I always had an interest in HTML and CSS and began doing small websites for friends. Slowly, web design and development became my leading passion and I began working as a web developer!

At Inverse I help with a variety of web projects. When I’m not working on websites, you can find me belly dancing and performing with my troupe, binge-watching TV shows, practicing yoga, traveling, and hanging out with friends at the bar.

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matt-cherepanya Matt Cherepanya Director of Sales Phone Yeller Sells ice to eskimos "Hockey Player" Dad? Director of Sales

"By applying some prior experience, while also learning more
and more every single day, I've been able to help hundreds of
clients grow their company. "

After graduating from St Joseph’s University and jumping directly into the pharmaceutical industry with Johnson and Johnson and Astrazeneca, I soon found out that working directly with business owners was where I was meant to be.

Having been bribed into working at Inverse Paradox by my wife and her business partner Neil, I soon found out that there were a lot of businesses and organizations who needed serious help with their online presence. By applying some prior experience, while also learning more and more every single day, I’ve been able to help hundreds of clients grow their company.

When I’m not in the office, I can be found at a networking function, in an ice hockey rink, playing with my awesome son, Zach and perfect wife, Melissa, or in front of a television rooting for the greatest sports teams out there: Mets, Nets, Devils, and Giants.

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melissa-cherepanya Melissa Cherepanya Director of Operations Office Mom Real Mom Word Mispronouncer Neil-wrangler Director of Operations

"Ask anyone at Inverse and they will probably all agree, aside from me
being the office 'Mom,' that I have a direct approach in communicating
and completing a task."

I’m somewhat embarrassed but sorta proud that my first website is still live on the Internet.

A creator, delegator, list maker/checker off-er, or just someone who likes to keep themselves (and everyone else) busy, I look forward to new projects and reveling in the before and after. Changing the way something looks with a fresh coat of paint, cleaning up, keeping organized, making decisions and impressing others are just a few things I’ve always enjoyed that probably led me to start Inverse Paradox.

Getting to the point quickly is what helps me to be successful at my job. Ask anyone at Inverse and they will probably all agree, aside from me being the office “Mom,” that I have a direct approach in communicating and completing a task. My average days are filled with catching up with clients to say, “Hi,” making sure projects are running smoothly, collaborating with co-workers, and managing the supply of toilet paper (no one ever said being an owner was glamorous).

Outside of work, I enjoy spending time with my husband, Matt, and our son, Zachary. I also enjoy traveling, umpiring field hockey and lacrosse, and snuggling up on the couch with my kitty, Cali.

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meng Mengxu Chen Developer Listener Foodie Developer

"The classes and people I met during graduate school had a vast influence on helping me find a clear career goal and path. My internships also helped me discover that web development was the field for me."

I grew up in Beijing, China, and also attended college there. After finishing my Bachelor’s degree in Digital Media, I became interested in UI design and programming. I still felt that I had limited knowledge about these areas, so I decided to go abroad and pursue my Master’s degree in Interactive Design and Media at Philadelphia University.
The classes and people I met during graduate school had a vast influence on helping me find a clear career goal and path. My internships also helped me discover that web development was the field for me.

After getting my Master’s, I was offered a great opportunity working at Inverse Paradox as a Junior Web Developer. My responsibilities include building new web sites and maintaining existing ones.

When I am not working, I enjoy watching movies, reading, cooking, and playing board games with friends.

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neil-new-headshot Neil Harner Director of Business Development Professor Harner Bartender Master of Long Emails Director of Business Development

"So I suppose I'm an entrepreneur, designer, bartender, or any
other job title you want to give me when I need to fill in the blank."

How does a business-owner define himself? I can think to say that I focus on growing the shop to be one of the best WordPress and Magento service providers in the area, but before I do, I’ll pour a pint for one of my developers after a long day. So I suppose I’m an entrepreneur, designer, bartender, or any other job title you want to give me when I need to fill in the blank.

When I’m not working at IP, I’m still working… by teaching future designers and directing the Animation + Interaction programs at Philadelphia University.

My wife, Lindsay, says I’m addicted to work. She’s right. Because the only way you can get me to stop is by taking me on vacation where the Internet doesn’t work. And somehow she has managed find those places time and time again.

When I finally make it home, I grab a nice pint of something local and cook dinner for my family. Then I find myself building crazy things out of LEGO with my son, Cael. After the little guy is in bed, I cozy up on the couch with my dogs and Lindsay, with a mindless TV show playing in the background, and somehow still manage to open a laptop to get ahead for the next day.

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sarah-coale Sarah Coale Creative Director Phone Queen Coffee Brewer Photoshop Instructor Baking Expert Creative Director

"I found that I wanted to pursue a career
in 'creating beautiful things.'"

I’ve always had an eye for looking at things and thinking, “Hmm… something doesn’t look quite right,” which makes perfect sense now that I am a designer! I always want to take everything I see and try (keyword: try) to make it better by messing around with sizes, colors, typography, and any other way I can change it into something new.

My love for all things design started when I was in middle school and was obsessed with taking every art class possible. In high school, I found that I wanted to pursue a career in “creating beautiful things.” Throughout college I still wasn’t sure what I wanted to “create,” until a happy accident occurred and I ended up at Inverse. Now I get to work with a wide variety of clients, creating beautiful things every day! Design has such a wide variety of options that I never get bored. I’ve designed everything from sitemaps to print materials to websites and there is always something new.

If you don’t find me at my computer with almost the entire Adobe Creative Suite open, I’m probably in my kitchen experimenting with crazy new cupcake flavors (I think the French toast with bacon flavor wins at our office!) or getting into some kind of shenanigans with my family.

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shawn-hogan Shawn Hogan Developer Pizza Eater Weatherman Usually on a boat Vegas venturer Developer

"I finally found my way as a full-blown WordPress developer at
Inverse, where I work on some of our larger and more
technically-complex WordPress projects."

After a few years bouncing around between web development, 3D animation, and graphic/web design, I finally found my way as a full-blown WordPress developer at Inverse, where I work on some of our larger and more technically-complex WordPress projects.

When I am out of the office, I usually spend my time on the lake fishing for bass, smoking (and eating) endless amounts of meat, working on my saltwater reef aquarium, and “hockeying!” You can also find me in Las Vegas at least a few times a year, where I frequent the Texas Hold’em poker tables, and look for that big underdog payout at the UFC events.

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Terrell Terrell Woodbury Project Manager Morning Greeter High Things Grabber Project Manager

I was most interested in learning more about front-end development, because I loved the idea of putting all of the pieces of a site together to create something functional and interesting.

My love for computers began when I was twelve years old. In a little room in South Philadelphia, my uncle and I built my first computer from scratch. It had a trackball for a mouse, a floppy disk drive, and Windows 98 loaded on it, but it was mine and I loved it. There was something very Frankenstein-esque about being able to give life to a completely inanimate object.

I kept that same custom-built desktop (with a couple of modifications) with me throughout my college years at West Chester University. I was first introduced to coding as a Computer Science and Web Design minor. I was most interested in learning more about front-end development, because I loved the idea of putting all of the pieces of a site together to create something functional and interesting.

Since college, I’ve held various roles in technical support, social media management, and customer service. Along the way I’ve learned that my love of tech is superseded only by my love for helping people. Being a project manager at Inverse Paradox effectively allows me to collaborate with designers and developers to create great websites, as well as interacting with various clients and supporting them in reaching their goals.

When I’m not helping the IP team save the world from bad design, I can be found at home spending time with my soon-to-be wife, Melyni, and our beagle, out and about with friends, listening to podcasts, or rooting for the Cowboys, Phillies, Sixers, and Flyers.

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tim-mcg Tim McGlynn Developer New Guy Ticket Solver "Dad, can you fix this?" Black T-Shirt Enthusiast Developer

"After several years of working behind multiple televisions and
tape decks, I came across the opportunity to work in front of a
different type of screen all day."

As a child, I always enjoyed watching television and using my Commodore 64. I knew that I wanted to contribute something creative to these fields. Design is not my strong suit, so a “behind the scenes” technical job seemed like the logical choice. After graduating from Penn State with a degree in Telecommunications, I moved to New York City to work in television post-production.

After several years of working behind multiple televisions and tape decks, I came across the opportunity to work in front of a different type of screen all day. As a front-end developer, I worked for several companies before arriving at Inverse Paradox to join their support team. Outside of work, I enjoy loud music, good beer, the disappointment of being an Aston Villa supporter, and spending time with my wife and two daughters.

Connect, Define, Create & Support

We connect personally & professionally. We define overall goals & expectation. We create compelling designs & code. We support quality, talent & communication.


Inverse Paradox began its journey to become a digital agency 8 years ago built upon a fundamental belief that most small and medium businesses approach their web & graphic design needs in the wrong way. They use stock art for their brand. They use a pay-by-month turnkey website solution that doesn’t sell their services. Or they end up working with an agency that overcharges and under-delivers.

And this isn’t to the fault of the client. We always tell our clients that they will always know more about their industry than we do. But we know effective design. We know the Internet and the underlying technology. And we know the role this plays in marketing. It takes collaboration between the agency and the client rooted in honesty and mutual-education to have a successful project that is accomplished with a reasonable budget.

At Inverse Paradox, we are a team of passionate individuals with big-agency talent looking to make a real impact on and off the web for all of our clients. Our people use the same processes and technology as some of the largest agencies and companies use. And our cornerstone of education pushes everyone on our team to continue to learn and advance with every project they take on. They apply their skills and professional growth to accomplish the goals of small and large projects alike. This ultimately results in a highly successful product.