for when just-a-store is needed
Turnkey Shopify Experiences with Expert Configuration

Shopify is a cloud-based platform with a subscription model, meaning you never have to worry about hosting, security, or software updates. You pay a fee to leverage their platform and they do the rest. Inverse Paradox has adopted Shopify for those businesses with straight-forward selling needs.

As a Shopify Partner, Inverse Paradox specializes in helping you  get up and running with a theme that matches your brand. We then tailor the front-end and backend to your company’s unique needs, products and brand so that you have a flexible and easy-to-use system with which to keep your online store current and, most importantly, trusted.

If you need something a little more custom or advanced, we recommend leveraging WooCommerce or Ultra Commerce.

Real Techniques Website
Real Techniques Website

what We Offer

comprehensive Shopify services

Theme Customization

We help you identify a robust Shopify Theme for your needs and customize it to match your brand. Along with this, we'll populate all of your content and embed your graphics and media to create an engaging experience for your customers.

Catalog Creation

One of the most challenging parts of getting a store up and running, especially for the first time, is getting the catalog with all of the necessary data right. We'll work with you to craft your catalog in a way that is intuitive for your customer to browse, search and buy.

Expert Consulting

Inverse Paradox has over 15 years of experience in producing eCommerce websites for businesses ranging from physical retail stores looking to supplement their sales to established brands with millions in sales. Our team will advise you in best practices and help you build a successful store.

Neil and Shawn smiling at desk Leo on computer man working on a laptop
  • Responsive Development Across All Devices

    Your users will see your website on a wide variety of screen types and sizes from laptops to mobile devices and everything in between. Trust our digital designers to create custom designs for you that will scale to all potential screen dimensions.
  • eCommerce ADA Compliance

    Making your website meet the needs of people with disabilities or impairments starts from the beginning of the eCommerce web design process. Inverse Paradox can assure your website's experience is the most inclusive experience possible including meeting WCAG 2.1 conformance.
  • Platform Migrations

    Is your current eCommerce platform out of date or not delivering the experience you need? Migrating to a new, modern platform can make a major difference in your store’s ROI.
  • Third Party Integrations / API

    No matter which platform you choose, we can offer a trusted and supported solution for your unique integration requirements. Our solutions include integrating ERPs, CRMs, Accounting platforms and much more.
  • Revenue Optimization

    Driving traffic and online marketing is one facet of building your store. Optimizing the conversion rates through a tactical and scientific strategy, supported by data, can lead to significant increases in revenue.
  • Shopify Training

    When your new website is up and running, Inverse Paradox will train you on all aspects to maintaining your store including managing the catalog, updating customers & orders and doing basic marketing.


Purpose-built teams for our clients’ unique business challenges.

Design & Strategy

  • User Research
  • Content Audit
  • Metric Benchmarking
  • Competitive Analysis
  • User Testing
  • Information Architecture
  • Wireframing
  • Sitemaps
  • User Experience
  • Responsive Web Design


  • Revenue Optimization
  • Performance Optimization
  • ADA Compliance
  • E-mail Marketing & Automation
  • GDPR / CCPA/CPRA Compliance
  • Security Audits & Updates
  • Preventative Maintenance
  • Website Support
  • Training


  • WordPress
  • WooCommerce
  • Adobe Commerce
  • Shopify
  • Ultra Commerce
  • LearnDash LMS
  • Headless Development
  • Content Migration
  • Data Migration
  • ADA Compliance


  • Sage 100
  • Quickbooks
  • Salesforce
  • ElasticSearch
  • Google Merchant Center
  • Instagram Shopping
  • Facebook Shops
  • Social Media Feeds
  • eBay, Amazon & Walmart
  • Shipping & Fulfillment
  • Custom APIs