technology and your audience change, so should your website
No Website is Ever Complete

Launching a new website is just the beginning of our relationship with our clients. Once the site is up and running, there is tremendous potential to improve the website which results in generating more sales or leads and, increasing the website’s longevity. Aside from our general technical support, we offer comprehensive plans to keep the website performant and secure so that you never need to worry about updates, bugs, backups, and other routine needs. Collaborating with your internal or external marketing team, we will help guide you through iterative enhancements and adding new features which will deliver a return on investment with every investment.

Why do you need website maintenance?

Whether you are a big company or small business, web maintenance is crucial. If you don’t update your website on a regular basis, you could be hacked. Web maintenance services can minimize your chances of a breach and reduce the risk of your site crashing. Performing regular updates is also important for search engines, user experience, and to improve your overall online presence. Potential customers may leave if your site is down, too slow, or inconvenient to use on mobile. Therefore, proper maintenance also includes speed optimization and making fresh content updates, to remain competitive and relevant. Learn more about how we can help you with your software updates, patches, and plugin updates, and more.

Arcadia and Lesley planning at whiteboard

what We Offer

comprehensive optimization & website maintenance services

Revenue Optimization

Driving traffic and online marketing is one facet of building your store. Optimizing the conversion rates through a tactical and scientific strategy, supported by data, can lead to significant increases in revenue.

Performance Optimization

Keep your website running fast. Inverse Paradox's optimization strategies include: Addressing issues in the hosting environment, Optimizing media, Adding caching systems and making code more performant.

ADA Compliance

Making your website meet the needs of people with disabilities or impairments starts from the beginning of the design process. Inverse Paradox can assure your eCommerce experience is the most inclusive experience possible including meeting WCAG 2.1 conformance.

hands writing on a small piece of paper close of of hand writing on a white board employee working on the office couch
  • E-mail Marketing & Automation

    An essential part of any store is establishing e-mail marketing capabilities: Setting up lists, Designing & building templates, Creating basic automation workflows like welcome series and cart abandonment e-mails
  • GDPR / CCPA/CPRA Compliance

    The General Data Protection Regulation & California Consumer Privacy Act have become necessary for every newly-created website. We have the experience and expertise to ensure your website complies with these privacy requirements.
  • Security Audits & Updates

    Since WordPress & Adobe Commerce are two widely adopted platforms, it is necessary to keep the software and your hosting environment up to date to protect against malicious attacks. We can routinely monitor and audit your site for security issues and apply these critical updates.
  • Preventative Maintenance

    We offer a routine fixed-rate service to update your core software and all 3rd party plugins or extensions. Along with this, we scan the website to assure it continues to be secure and performant and apply fixes where appropriate.
  • Website Support

    Although we make sure you're empowered to manage your website, we won’t leave you on your own. Our team of developers responds promptly to every support request, whether you need a little guidance or have a major issue.
  • Training

    A cornerstone of Inverse Paradox is education. We believe training our clients to understand the product we create empowers them to be more successful. Our team will train you to not only maintain but advance your website independently.


Purpose-built teams for our clients’ unique business challenges.

Design & Strategy

  • User Research
  • Content Audit
  • Metric Benchmarking
  • Competitive Analysis
  • User Testing
  • Information Architecture
  • Wireframing
  • Sitemaps
  • User Experience
  • Responsive Web Design


  • Revenue Optimization
  • Performance Optimization
  • ADA Compliance
  • E-mail Marketing & Automation
  • GDPR / CCPA/CPRA Compliance
  • Security Audits & Updates
  • Preventative Maintenance
  • Website Support
  • Training


  • WordPress
  • WooCommerce
  • Adobe Commerce
  • Shopify
  • Ultra Commerce
  • LearnDash LMS
  • Headless Development
  • Content Migration
  • Data Migration
  • ADA Compliance


  • Sage 100
  • Quickbooks
  • Salesforce
  • ElasticSearch
  • Google Merchant Center
  • Instagram Shopping
  • Facebook Shops
  • Social Media Feeds
  • eBay, Amazon & Walmart
  • Shipping & Fulfillment
  • Custom APIs

our partners
We’ve Come to Trust & Rely on

The apps and technologies we’ve come to rely on to keep your website secure, up to date and continuously improving:

our clients
Websites We’ve Had the Pleasure of Working on