the good stuffVerses

The latest news, thoughts and more from Inverse Paradox.

SMTP blog

Why connect WordPress to SMTP

What is SMTP SMTP stands for Simple Mail Transfer Protocol. SMTP servers are used by web hosts and other service providers to ensure a safe and secure delivery of emails. Some work that SMTP servers do include, sending and receiving emails, relaying outgoing mail and ensuring a high email delivery rate. If you want to… read article

Carousel banners blog

Carousel Banners

What is a Carousel Banner When it comes to the topic of carousel banners, there can be some confusion. Carousel banners often go by a few different names, such as, “sliders” or “rotating banners”. These three terms are all recognized in the design community as relatively the same thing, which means they are able to… read article

reCaptcha blog


What is reCAPTCHA reCAPTCHA is the perfect way to help protect websites from spam and abuse. It is a free service that Google offers. A “CAPTCHA” is ultimately an easy and simple test that is able to tell the difference between humans and bots. This test can be rather difficult for bots to solve, but… read article

2022 Rates

2022 Hourly Rates

We have done our best over the years to maintain consistent pricing without adjusting our rates while increasing our value and quality we deliver to our clients. This is something we’ve prided ourselves in as it’s been over 5 years since our last hourly price adjustment. Like many businesses, there have been many challenges because… read article

10 Years Anniversary Logo

2011-2021 – 3 at Inverse Paradox Celebrate 10 Years

2021 is a special year for a crew of folks at Inverse Paradox. 3 of the team are celebrating 10 year anniversaries with the company and we’re happy to have them with us and grateful for their continued dedication and contribution to everything Inverse Paradox is. Here’s a little bit about Sarah, Shawn & John… read article

Finger on Green WCAG Keyboard Button

Urgent: A Need for Accessibility

Meeting the needs of people with disabilities and impairments in how you present your website is becoming increasingly important. In the last few years, there has been a growing precedent for websites to adhere to the Web Content Accessibility Guidelines (WCAG) and reach a level of AA conformance. This is a complicated issue as there… read article

Soapy yellow sponge on blue background

Inverse Hosts “The Future of WordPress eCommerce”, Sponsored by WP Engine & BigCommerce

On October 26th, 2018, Inverse Paradox hosted “The Future of WordPress eCommerce” event, sponsored by WP Engine and BigCommerce. The event featured presentations from Travis Balinas (BigCommerce) on BigCommerce’s new WordPress plugin, John Housholder (WP Engine) on the hosting solutions for WordPress websites and partner benefits offered by WP Engine, and Neil Harner (Inverse Paradox)… read article