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The latest news, thoughts and more from Inverse Paradox.

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Branding Consistency Matters

In this digital age, your website is your most important tool for increasing conversion. Whatever marketing methods you employ (digital, traditional or most likely a mix of both), the first thing your customer will do is search for you online and find their way to your website. When they get there, they should immediately have… read article

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Inverse Paradox and Exigent Technologies Announce Partnership to Broaden Range of Technology and Design Services

Penndel, PA: Inverse Paradox, a PA-based digital agency specializing in custom WordPress websites and eCommerce and Exigent Technologies, a NJ-based IT consulting and support company today announced they have formalized their four-year relationship in order to provide clients a robust, more complete range of IT services and digital design offerings. The partnership brings together Exigent’s… read article

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Five Tips for Starting a New Project

With a fresh new year upon us, it’s the perfect time to start a new project! But before you jump right in, we have a few tips for you to help your projects stay organized and on track. Thoroughly outline the idea Flesh out your vision for the project with as much detail as you… read article