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Inverse Paradox has moved! Please note our new address, 3 Hulme Ave., Johnson House, Hulmeville, PA 19047.

Design & Development

Inverse Paradox Among the 14th Annual Davey Awards Silver Winners!

We’re pleased to announce that Inverse Paradox has received recognition in the 14th Annual Davey Awards for three websites across three categories — with one of those websites awarded in two separate categories! Chosen as 2018 Silver Winners were Arc Online for “Websites – Shopping” and “Websites – Consumer Products/Services,” LORAC Cosmetics (in collaboration with… Read More

Design & Development News & Events

Still Using Magento® 1? Time to Talk About Upgrading.

Magento® recently announced it will cease support for Magento 1 after June 2020. This includes both the Magento Commerce 1 (Enterprise Edition) and Magento Open Source 1 (Community Edition) softwares. We’ve talked before about the reasons to update your website and plugins on a regular basis, which holds equally true for Magento sites. For now,… Read More

Design & Development News & Events

Five Simple Ways to Update Your Site Without Starting from Scratch

Your website is like that beautiful plant you forgot to water – it was shiny and new when you first brought it home, but after a few months of neglect, it’s starting to look a little sad.  But you don’t need to trash the whole thing!  There are things you can do to freshen up… Read More

Design & Development Tips & Tricks

ICYMI: Mobile Traffic Is Taking Down Desktop – What You Need To Know

The rising use of mobile over the past decade has pushed responsive web design into standard practice, making most websites easily compatible with a variety of devices. In fact, if you’re reading this, you probably already have a responsive site! In the US, desktop usage still reigns overall at about 52% (StatCounter). That gap is… Read More

Design & Development News & Events

Should Everyone Learn a Little Code?

I graduated college with an English degree, so it seems to constantly surprise people when I tell them I work as a web developer. I get it, I do. My major typically funnels people into teaching, publishing, and journalism careers, so I strayed a little far from the norm. I initially learned HTML and CSS… Read More

Design & Development

Is Designing Above the Fold Dead?

One of the criticisms we hear most from clients when they review their website design for the first time is that something important is not above the fold. This begins the debate of whether or not designing for above the fold is dead. Let’s start at the beginning with ‘what the fold’ is; the fold… Read More

Design & Development Tips & Tricks

That Website is Still Up?!

The other week,  Neil sent out an email to let everyone know that this ancient website is actually still up. Anybody remember this? This absolutely stunning website, which celebrates the relationship of Tom Hanks and Meg Ryan in this late 90’s classic by Nora Ephron, lets you download screensavers and desktop patterns! After wandering around… Read More

Design & Development

The Pros and Cons: Customized Websites vs Templates

Once you have made the decision to invest in a new website, there are still many more choices to make. As a company that designs and builds websites, we are constantly asked by business owners why they should have our company build a site for them when they could just purchase a website template for… Read More

Design & Development

Keeping Standards & Staying Current

Usually, during the first few months of the year, a ton of news and blog articles about current design trends are published. While design trends are great to look into for inspiration, too many people become fixated on these trends and forget about standards. So, we put together a short list of items that you… Read More

Design & Development Tips & Tricks

Three tools to take your WordPress theme to the next level

What started as a relatively simple blogging platform has become the content management system that powers 20% of the web. That’s right, one out of five websites on the internet are built with WordPress. That’s over 60 million sites, some percentage of which don’t even have a blog at all. The secret to the rapid… Read More

Design & Development Tips & Tricks

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