the good stuffVerses

The latest news, thoughts and more from Inverse Paradox.

SMTP blog

Why connect WordPress to SMTP

What is SMTP SMTP stands for Simple Mail Transfer Protocol. SMTP servers are used by web hosts and other service providers to ensure a safe and secure delivery of emails. Some work that SMTP servers do include, sending and receiving emails, relaying outgoing mail and ensuring a high email delivery rate. If you want to… read article

Carousel banners blog

Carousel Banners

What is a Carousel Banner When it comes to the topic of carousel banners, there can be some confusion. Carousel banners often go by a few different names, such as, “sliders” or “rotating banners”. These three terms are all recognized in the design community as relatively the same thing, which means they are able to… read article

reCaptcha blog


What is reCAPTCHA reCAPTCHA is the perfect way to help protect websites from spam and abuse. It is a free service that Google offers. A “CAPTCHA” is ultimately an easy and simple test that is able to tell the difference between humans and bots. This test can be rather difficult for bots to solve, but… read article

Vector illustration of a sitemap, boxes with text connected to each other by lines sitting inside of a browser window

5 Tips for a Top-Notch Sitemap

Every business wants to accomplish a couple of basic goals with their website: clearly convey essential information about the business and optimize the visitor’s flow through the site in order to increase conversions. A variety of factors contribute to making a great website that achieves these goals and more, but one of the most overlooked… read article

yellow soapy sponge on blue background

Digital Spring Cleaning Checklist

At the turn of the new year, we gave you five tips for starting a new project — but sometimes, all you need is to is bring out the cloth and polish what you already have to give it a nice new shine! With Spring nearly upon us, why not take some time to revisit… read article

Four Icons drawn on paper

Branding Consistency Matters

In this digital age, your website is your most important tool for increasing conversion. Whatever marketing methods you employ (digital, traditional or most likely a mix of both), the first thing your customer will do is search for you online and find their way to your website. When they get there, they should immediately have… read article