The latest news, thoughts and more from Inverse Paradox.
What is SMTP SMTP stands for Simple Mail Transfer Protocol. SMTP servers are used by web hosts and other service providers to ensure a safe and secure delivery of emails. Some work that SMTP servers do include, sending and receiving emails, relaying outgoing mail and ensuring a high email delivery rate. If you want to… read article
What is a Cache and Why is it Important in the Process of Reviewing Your Website A cache is something you have probably been prompted to clear before when troubleshooting something on your computer or cleaning up your browser history. Although, you might be wondering why refreshing your cache is an important part of the… read article
What is a Carousel Banner When it comes to the topic of carousel banners, there can be some confusion. Carousel banners often go by a few different names, such as, “sliders” or “rotating banners”. These three terms are all recognized in the design community as relatively the same thing, which means they are able to… read article
Update as of June 2025: As technology advances so must we. We now recommend using Cloudflare Turnstile – if you’d like some more information on the differences of spam protection available, you know where to find us! What is reCAPTCHA reCAPTCHA is the perfect way to help protect websites from spam and abuse. It is… read article
2021 is a special year for a crew of folks at Inverse Paradox. 3 of the team are celebrating 10 year anniversaries with the company and we’re happy to have them with us and grateful for their continued dedication and contribution to everything Inverse Paradox is. Here’s a little bit about Sarah, Shawn & John… read article
Meeting the needs of people with disabilities and impairments in how you present your website is becoming increasingly important. In the last few years, there has been a growing precedent for websites to adhere to the Web Content Accessibility Guidelines (WCAG) and reach a level of AA conformance. This is a complicated issue as there… read article
We’re pleased to announce that Inverse Paradox has received recognition in the 14th Annual Davey Awards for three websites across three categories — with one of those websites awarded in two separate categories! Chosen as 2018 Silver Winners were Arc Online for “Websites – Shopping” and “Websites – Consumer Products/Services,” LORAC Cosmetics (in collaboration with… read article
If you have a Google Map embedded on your website, you may have noticed a few issues lately. In June, Google introduced changes to the way it handles its Maps platform. These new changes require you to update the embedded Maps on your website after adjusting a few settings in your account. The first important… read article