making business-to-business experiences as easy as B2C
A Rich Customer Experience

Even in B2B, customers have come to expect the same ease of use in their eCommerce journey as they have in their everyday lives at home. Manufacturers and wholesale businesses have the most to gain by building out a new, easy to use, eCommerce portal which can facilitate quick and easy sales. Specializing in both WooCommerce and Adobe Commerce, we have built a number of these stores including the features B2B has come to expect as well as create integrations with ERP and Accounting systems.

Perhaps you’re looking to diversify your business by introducing a direct-to-consumer model. Not only can we help you get the store up and running but advise on how to best accommodate the dual models of selling to retail and business customers.

Migali website

what We Offer

comprehensive B2B eCommerce services


eCommerce on WordPress has never been easier with our team of WooCommerce experts on staff to make sure your site is flexible, scalable, and optimized to generate sales for your business.

Adobe Commerce powered by Magento

With over 12 years of experience working with Magento, we have created B2B stores leveraging Magento combined with robust 3rd party extensions to extend its capabilities.

B2C/B2B Hybrid

Build out a single eCommerce experience which can deliver your direct-to-consumer objectives while allowing for your wholesale customers to login and get their own pricing and business rules.

Erik at desk working Katie at desk working employee working on the office couch
  • MATAAC Grants

    The Mid-Atlantic Trade Adjustment Assistance Center (MATAAC) is an organization that offers grant opportunities to manufacturing firms in the Mid-Atlantic region who have suffered recent losses as a result of import trade. Inverse Paradox is a partner of MATAAC, meaning that if you apply and are approved for assistance through MATAAC, Inverse can fulfill your website & comprehensive digital strategy needs.
  • Sage 100 eCommerce

    Of all the ERP and Accounting systems widely utilized, Inverse Paradox has the most experience developing both B2C and B2B eCommerce solutions connected to Sage 100 through an ongoing partnership with ROI, producers of IN-SYNCH®. ROI is a Sage Gold Development Partner. IN-SYNCH® is a Sage 100 installed application that provides real-time, bidirectional data synchronization with Ultra Commerce.
  • User/Group-based Features

    Customizing the user experience around your B2B customer can greatly enhance their relationship with your company. From offering tax exemption to custom payment options, every facet of the customer journey can be customized.
  • Pricing Rules

    An essential of B2B is assuring your customers are getting the proper pricing whether its defined by groups or pricing per individual customer. In addition, rules can be expended to include quantity-based discounts.
  • Quick Order

    For sales with lots of recurring volume-based purchases, allowing customers to quickly input products by their name or SKU along with quantity in a quick and easy format leads to a quicker and easier experience leading to more sales.
  • Invoice / Bill Payment

    Let your customers pay their outstanding invoices online quickly and easily using a credit card, PayPal or ACH. Create systems which requires payment before making further purchases on credit.
  • Sales Rep Association

    Associate every customer with a Sales Rep. This both gives your customers quick access to their rep's information as well as associates any and all sales to them so that they can keep track of their customer's activities.
  • Wholesale Application

    Building your B2B business also requires you to get new customers. We can build you a robust wholesale application which adds all of the customer data to the platform for you to evaluate and grant access with minimum effort.
  • Third Party Integrations / API

    No matter which platform you choose, we can offer a trusted and supported solution for your unique integration requirements. Our solutions include integrating ERPs, CRMs, Accounting platforms and much more.


Purpose-built teams for our clients’ unique business challenges.

Design & Strategy

  • User Research
  • Content Audit
  • Metric Benchmarking
  • Competitive Analysis
  • User Testing
  • Information Architecture
  • Wireframing
  • Sitemaps
  • User Experience
  • Responsive Web Design


  • Revenue Optimization
  • Performance Optimization
  • ADA Compliance
  • E-mail Marketing & Automation
  • GDPR / CCPA/CPRA Compliance
  • Security Audits & Updates
  • Preventative Maintenance
  • Website Support
  • Training


  • WordPress
  • WooCommerce
  • Adobe Commerce
  • Shopify
  • Ultra Commerce
  • LearnDash LMS
  • Headless Development
  • Content Migration
  • Data Migration
  • ADA Compliance


  • Sage 100
  • Quickbooks
  • Salesforce
  • ElasticSearch
  • Google Merchant Center
  • Instagram Shopping
  • Facebook Shops
  • Social Media Feeds
  • eBay, Amazon & Walmart
  • Shipping & Fulfillment
  • Custom APIs

our partners
We’ve Come to Trust & Rely on

The products we create are only as good as the apps and technologies we’ve come to rely on to create a successful B2B eCommerce experience.

our clients
Manufacturer & Wholesale Websites We’ve Had the Pleasure of Working on