GROW YOUR ONLINE BUSINESS
If you’re serious about eCommerce and have a large catalog or advanced integration requirements, Magento 2 is the ideal system for your needs. Built on PHP, Magento 2 is an open-source e-commerce platform offering an extensive feature list, broad customization possibilities, a large developer community, great documentation, and a flexible structure — allowing for limitless capabilities! At Inverse Paradox, we have a team of Magento Certified developers who specialize not only in the custom look and feel of Magento, but understand all of the pieces that make it tick, including custom extension development, API integrations, server optimization, and data management.
For more advanced needs, Magento 2 offers a highly scalable Enterprise Edition which can be tailored to any large transacting digital retailer. Inverse Paradox has worked on both a number of Enterprise and Community edition projects for a wide-range of industries. Magento 2’s open structure supports integration of Open Source content management tools such as WordPress, and integrates with many accounting softwares, ERP systems, and product and customer databases.
Work with our team of Certified Magento Professionals
"I was hired as Inverse Paradox’s very first employee, where I was asked to join Neil and Melissa in their "office," in Neil’s mom’s house, in the woods, at the end of a curvy, narrow road, on the edge of a steep hill above the water. Totally not creepy."
Once upon a high school summer, I was bored and decided to help a friend out with a website by making some fancy data tables in Microsoft Word and exporting them to HTML. That went about as well as you might expect it to. Undeterred, I figured that if I was going to do it I might as well learn to do it properly, and thus my interest in building websites was born.
Many a nested table later, I set coding aside and went to college for architecture. That turned out to be a lot more interesting in theory than it was in practice, so I decided to give turning my website hobby into a career a go. I was hired as Inverse Paradox’s very first employee, where I was asked to join Neil and Melissa in their “office,” in Neil’s mom’s house, in the woods, at the end of a curvy, narrow road, on the edge of a steep hill above the water. Totally not creepy.
When at work, you can usually find me working on making Magento sites look spectacular (having been booted off the WordPress train a few years ago). When I’m not at work, I’m likely to be at home reading things (all the things!), or attempting some home improvement project or other (there are still a few paintable surfaces left…).
"Inverse has always been home to me. Mostly because of the people
and atmosphere, but also because of the coffee and foosball table."
After high school, I went to Temple University and earned a Bachelors in Film. Realizing after the fact that movies actually cost money to develop, I needed a job. So I landed with Anheuser-Busch as a Sales Representative. Although sales was great, it wasn’t for me. After a few years, I needed a change. I went back to school to learn how to make websites. I interned at Inverse in 2011 and was a Web Developer for three years. I left for almost two years to explore the field a bit, but Inverse has always been home to me. Mostly because of the people and atmosphere, but also because of the coffee and foosball table.
Outside of work, ideally, I’m on a beach with a margarita, camping and hiking, or bouncing around the city finding new watering holes. Oh, and Coale has designated me the water cooler changer, so I’ve got that going for me, which I guess is nice.
"I wrote my first computer program when I was 8 years old, back on
my old Atari XE. All it really did was flash my name on the screen in
random rainbow colors, but I was hooked."
I spent my younger years playing with my friends in America’s coolest small town – Lititz, Pennsylvania. My career has taken me all around the south central PA area over the years, from Harrisburg to Philadelphia. I presently reside in Lancaster with my fiancée and our furry family of chinchillas and rabbits. In my free time, I enjoy playing video games, watching TV, and yes…programming. I wrote my first computer program when I was 8 years old, back on my old Atari XE. All it really did was flash my name on the screen in random rainbow colors, but I was hooked.
From that moment on, I spent every free moment I could on computers or video game consoles. Sometimes playing games and sometimes writing code. That hobby turned into a passion as I grew older, and shortly after high school I began professionally developing websites. I continued to follow that passion from my youth and turned it into a career.
Since then I’ve expanded my knowledge and become proficient in a variety of programming languages and familiarized myself with many of the popular development platforms used today. There is nothing more satisfying to me than being able to listen to a person’s needs and assemble a solution to fit the bill.
"I started to learn about computers as a kid when my father gave me my first PC. Of course, it didn't run the games that I wanted to play, but I was happy with it."
I grew up in Balneário Camboriú, a beautiful beach city in the south of Santa Catarina – Brazil. I started to learn about computers as a kid when my father gave me my first PC. Of course, it didn’t run the games that I wanted to play, but I was happy with it. By the time I was a teenager, I already had some knowledge about hardware and software, so I started to work in a computer maintenance store. After working at the store, I decided to study Computer Science and am currently working on getting my Bachelor’s degree.
I started to work developing websites as my first internship in 2012 for a company that specializes in e-commerce sites. This is when I began to learn Magento, Neil found my profile online and I was offered a great opportunity to work for Inverse Paradox. My job responsibilities include building new Magento websites (I specialize in back-end development: installing/customizing extensions, build new functionalities, etc.) and helping to maintain existing sites IP has built.
When I am not working, I like to ride my bicycle and play competitive games with my friends, such as CS GO and Dota 2.
Specializing in All Things Magento
We’ve successfully integrated Magento with multiple external platforms and optimized existing installations. Who better to evaluate your site than us?
Although there are thousands of extensions available for Magento, your site may need custom functionality to achieve your business goals. Our certified developers have built custom extensions for Magento both large and small.
We create a design based off industry research just for you, built from the ground up, with sitemaps, wireframes and high fidelity concepts presented to you.
We provide excellent support for fast and accurate Magento data entry to import unlimited products to your online catalog.
Our developers work closely with our project managers and designers to build out all of the pieces of aesthetic and function that will make your website perform. You’ll be regularly informed of all progress through our process.
We have integrated Magento with a wide range of systems including POS, ERP, and accounting software. We also can integrate with other selling channels such as Amazon and eBay.
We create mobile friendly websites that provide an optimal viewing experience on any device, and make checkout a breeze for your users.
All of the sites we build are easily crawlable by search engines, have a friendly URL structure, use 301 redirects where appropriate, and more.
Thinking about Magento 2? We have you covered. Not only have we built successful Magento 2 stores; we’re prepared to move your product data, customers, order histories and customizations from your current 1.X system.
No eCommerce site is complete without an appropriate internet marketing strategy. Inverse Paradox is experienced in driving traffic, retaining customers, and continuously optimizing a site for better sales.
Every request from our clients is effectively managed by a system that fosters communication and collaboration.
We can create an automated schedule to run Magento platform, patch and extension updates for best practice in site security.
Supporting sites we build
Need help or support on your current Inverse Paradox site?
Email email@example.com or call 215-478-6586 x125
Just a few of the companies we love to work with
“Inverse Paradox designed and built us exactly what we needed to increase online sales and orders. Having a mobile-enabled site with an integrated and intuitive content management system has been a key marketing tool to help us compete for new business. They were always there to answer our questions and Neil collaborated with us to better understand how to best elevate our online presence and create better customer engagement practices. Post-launch, Inverse remained available for adjustments, and major additions, which is definitely a valuable service as our business continues to grow.”
DIRECTOR OF DIGITAL MARKETING & ECOMMERCE, PJP
A TEAM OF PASSIONATE INDIVIDUALS WITH BIG-AGENCY TALENT
At Inverse Paradox, we look to make a real impact on and off the web for all of our clients. Combining passion and talent is critical–we push everyone to learn and advance with every project big or small, so the skills we bring to yours will include the latest and greatest our industry has to offer. Combined with the discipline of experienced project managers, this ultimately results in making our clients and our clients’ audiences very happy.
Meet Our Talented, Dedicated and Dynamic Leadership Team Who Will Fulfill Your Needs
"Ask anyone at Inverse and they will probably all agree, aside from me
being the office 'Mom,' that I have a direct approach in communicating
and completing a task."
I’m somewhat embarrassed but sorta proud that my first website is still live on the Internet.
A creator, delegator, list maker/checker off-er, or just someone who likes to keep themselves (and everyone else) busy, I look forward to new projects and reveling in the before and after. Changing the way something looks with a fresh coat of paint, cleaning up, keeping organized, making decisions and impressing others are just a few things I’ve always enjoyed that probably led me to start Inverse Paradox.
Getting to the point quickly is what helps me to be successful at my job. Ask anyone at Inverse and they will probably all agree, aside from me being the office “Mom,” that I have a direct approach in communicating and completing a task. My average days are filled with catching up with clients to say, “Hi,” making sure projects are running smoothly, collaborating with co-workers, and managing the supply of toilet paper (no one ever said being an owner was glamorous).
Outside of work, I enjoy spending time with my husband, Matt, and our son, Zachary. I also enjoy traveling, umpiring field hockey and lacrosse, and snuggling up on the couch with my kitty, Cali.
"By applying some prior experience, while also learning more
and more every single day, I've been able to help hundreds of
clients grow their company. "
After graduating from St Joseph’s University and jumping directly into the pharmaceutical industry with Johnson and Johnson and Astrazeneca, I soon found out that working directly with business owners was where I was meant to be.
Having been bribed into working at Inverse Paradox by my wife and her business partner Neil, I soon found out that there were a lot of businesses and organizations who needed serious help with their online presence. By applying some prior experience, while also learning more and more every single day, I’ve been able to help hundreds of clients grow their company.
When I’m not in the office, I can be found at a networking function, in an ice hockey rink, playing with my awesome son, Zach and perfect wife, Melissa, or in front of a television rooting for the greatest sports teams out there: Mets, Nets, Devils, and Giants.
"I want everyone to be my friend, which is what drew me to this
role initially. I was amazed that I could make a career out of
talking all day."
Most people are interviewed by their bosses in order to get a job, but for me it was a bit backwards. As a communications major at Temple University, I had to pick a local event to write about for my journalism class. I opted for a pub crawl called Brews for Boobies, which was started by Neil and Melissa to benefit the National Breast Cancer Foundation. I spent the night interviewing them and somehow charming them enough to land an unexpected internship. Almost 8 years later, they are still stuck with me. So is Brews for Boobies–I run the crawl now.
Being a project manager came naturally for me. I want everyone to be my friend but I also know how to get down to business, which is what drew me to this role initially. I was amazed that I could make a career out of talking all day and keeping clients and our team organized and on track. By collaborating we can crank out some awesome work! When I’m not living in my inbox or my calendar, you can find me crying into a beer over the Eagles (or any other Philly sports team), meandering around the city with friends, hanging out with my dog, Lucy, visiting my family, or daydreaming about my next travel destination.
"I found that I wanted to pursue a career
in 'creating beautiful things.'"
I’ve always had an eye for looking at things and thinking, “Hmm… something doesn’t look quite right,” which makes perfect sense now that I am a designer! I always want to take everything I see and try (keyword: try) to make it better by messing around with sizes, colors, typography, and any other way I can change it into something new.
My love for all things design started when I was in middle school and was obsessed with taking every art class possible. In high school, I found that I wanted to pursue a career in “creating beautiful things.” Throughout college I still wasn’t sure what I wanted to “create,” until a happy accident occurred and I ended up at Inverse. Now I get to work with a wide variety of clients, creating beautiful things every day! Design has such a wide variety of options that I never get bored. I’ve designed everything from sitemaps to print materials to websites and there is always something new.
If you don’t find me at my computer with almost the entire Adobe Creative Suite open, I’m probably in my kitchen experimenting with crazy new cupcake flavors (I think the French toast with bacon flavor wins at our office!) or getting into some kind of shenanigans with my family.