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We’ll be closed from Monday, December 25, 2017 through Monday, January 1, 2018 and will reopen Tuesday, January 2, 2018. Happy Holidays!

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Magento Logo
Professional Magento Solution Partner
Magento 2 Trained Solution Partner
Magento Certified Developer x3
Magento Certified Front End Developer x2
Magento Certified Solution Specialist

full service magento 2 agency

GROW YOUR ONLINE BUSINESS

If you’re serious about eCommerce and have a large catalog or advanced integration requirements, Magento 2 is the ideal system for your needs. Built on PHP, Magento 2 is an open-source e-commerce platform offering an extensive feature list, broad customization possibilities, a large developer community, great documentation, and a flexible structure — allowing for limitless capabilities! At Inverse Paradox, we have a team of Magento Certified developers who specialize not only in the custom look and feel of Magento, but understand all of the pieces that make it tick, including custom extension development, API integrations, server optimization, and data management.

For more advanced needs, Magento 2 offers a highly scalable Enterprise Edition which can be tailored to any large transacting digital retailer. Inverse Paradox has worked on both a number of Enterprise and Community edition projects for a wide-range of industries. Magento 2’s open structure supports integration of Open Source content management tools such as WordPress, and integrates with many accounting softwares, ERP systems, and product and customer databases.

Our Magento Certified Team

Work with our team of Certified Magento Professionals

  • NeilHarnerFounder & CEO
  • X
    Neil Harner Founder & CEO Professor Harner Bartender Master of Long Emails Founder & CEO

    "So I suppose I'm an entrepreneur, designer, bartender, or any
    other job title you want to give me when I need to fill in the blank."

    How does a business-owner define himself? I can think to say that I focus on growing the shop to be one of the best WordPress and Magento service providers in the area, but before I do, I’ll pour a pint for one of my developers after a long day. So I suppose I’m an entrepreneur, designer, bartender, or any other job title you want to give me when I need to fill in the blank.

    When I’m not working at IP, I’m still working… by teaching future designers and directing the B.S. Animation & Digital Media, B.S. Web Design & Development and M.S. User Experience & Interaction Design programs at Thomas Jefferson University.

    My wife, Lindsay, says I’m addicted to work. She’s right. Because the only way you can get me to stop is by taking me on vacation where the Internet doesn’t work. And somehow she has managed find those places time and time again.

    When I finally make it home, I grab a nice pint of something local and cook dinner for my family. Then I find myself building crazy things out of LEGO with my son, Cael, or having a tea party with my daughter, Noelle. After the kids are in bed, I cozy up on the couch with my dogs and Lindsay, with a mindless TV show playing in the background, and somehow still manage to open a laptop to get ahead for the next day.

  • AliciaEichelmanDirector of Project Management
  • X
    Alicia Eichelman Director of Project Management Office Clown 4-for-4 Philly Sports Fan Dog Mom Beyoncé's Protégé Director of Project Management

    "I want everyone to be my friend, which is what drew me to this
    role initially. I was amazed that I could make a career out of
    talking all day."

    Most people are interviewed by their bosses in order to get a job, but for me it was a bit backwards. As a communications major at Temple University, I had to pick a local event to write about for my journalism class. I opted for a pub crawl called Brews for Boobies, which was started by Neil and Melissa to benefit the National Breast Cancer Foundation. I spent the night interviewing them and somehow charming them enough to land an unexpected internship. Almost 8 years later, they are still stuck with me. So is Brews for Boobies–I run the crawl now.

    Being a project manager came naturally for me. I want everyone to be my friend but I also know how to get down to business, which is what drew me to this role initially. I was amazed that I could make a career out of talking all day and keeping clients and our team organized and on track. By collaborating we can crank out some awesome work! When I’m not living in my inbox or my calendar, you can find me crying into a beer over the Eagles (or any other Philly sports team), meandering around the city with friends, hanging out with my dog, Lucy, visiting my family, or daydreaming about my next travel destination.

  • AmandaMitchellLead Developer
  • X
    Amanda Mitchell Lead Developer, Front-End Server Babysitter Thermostat Magician The First Employee Lead Developer, Front-End

    "I was hired as Inverse Paradox’s very first employee, where I was asked to join Neil and Melissa in their "office," in Neil’s mom’s house, in the woods, at the end of a curvy, narrow road, on the edge of a steep hill above the water. Totally not creepy."

    Once upon a high school summer, I was bored and decided to help a friend out with a website by making some fancy data tables in Microsoft Word and exporting them to HTML. That went about as well as you might expect it to. Undeterred, I figured that if I was going to do it I might as well learn to do it properly, and thus my interest in building websites was born.

    Many a nested table later, I set coding aside and went to college for architecture. That turned out to be a lot more interesting in theory than it was in practice, so I decided to give turning my website hobby into a career a go. I was hired as Inverse Paradox’s very first employee, where I was asked to join Neil and Melissa in their “office,” in Neil’s mom’s house, in the woods, at the end of a curvy, narrow road, on the edge of a steep hill above the water. Totally not creepy.

    When at work, you can usually find me working on making Magento sites look spectacular (having been booted off the WordPress train a few years ago). When I’m not at work, I’m likely to be at home reading things (all the things!), or attempting some home improvement project or other (there are still a few paintable surfaces left…).

  • AyrtonWeissdeveloper
  • X
    Ayrton Weiss developer Magento Wizard developer

    "I started to learn about computers as a kid when my father gave me my first PC. Of course, it didn't run the games that I wanted to play, but I was happy with it."

    I grew up in Balneário Camboriú, a beautiful beach city in the south of Santa Catarina – Brazil. I started to learn about computers as a kid when my father gave me my first PC. Of course, it didn’t run the games that I wanted to play, but I was happy with it. By the time I was a teenager, I already had some knowledge about hardware and software, so I started to work in a computer maintenance store. After working at the store, I decided to study Computer Science and am currently working on getting my Bachelor’s degree.

    I started to work developing websites as my first internship in 2012 for a company that specializes in e-commerce sites. This is when I began to learn Magento, Neil found my profile online and I was offered a great opportunity to work for Inverse Paradox. My job responsibilities include building new Magento websites (I specialize in back-end development: installing/customizing extensions, build new functionalities, etc.) and helping to maintain existing sites IP has built.

    When I am not working, I like to ride my bicycle and play competitive games with my friends, such as CS GO and Dota 2.

  • JoshHannanDeveloper
  • X
    Josh Hannan Developer Water Boy Beach bum Mr.Moviefone Let's Go Flyers Developer

    "Inverse has always been home to me. Mostly because of the people
    and atmosphere, but also because of the coffee and foosball table."

    Since growing up in Northeast Philadelphia, I’ve always had an affinity for creating things. I developed my first website on Angelfire in the heyday of AOL when I was 13, complete with as many animated GIFs as I could muster and a love for JavaScript alert traps.

    After high school, I went to Temple University and earned a Bachelors in Film. Realizing after the fact that movies actually cost money to develop, I needed a job. So I landed with Anheuser-Busch as a Sales Representative. Although sales was great, it wasn’t for me. After a few years, I needed a change. I went back to school to learn how to make websites. I interned at Inverse in 2011 and was a Web Developer for three years. I left for almost two years to explore the field a bit, but Inverse has always been home to me. Mostly because of the people and atmosphere, but also because of the coffee and foosball table.

    Outside of work, ideally, I’m on a beach with a margarita, camping and hiking, or bouncing around the city finding new watering holes. Oh, and Coale has designated me the water cooler changer, so I’ve got that going for me, which I guess is nice.

What We Offer

Specializing in All Things Magento

  • Consulting

    We’ve successfully integrated Magento with multiple external platforms and optimized existing installations. Who better to evaluate your site than us?

  • Custom Extension Development

    Although there are thousands of extensions available for Magento, your site may need custom functionality to achieve your business goals. Our certified developers have built custom extensions for Magento both large and small.

  • Custom Discovery & Design

    We create a design based off industry research just for you, built from the ground up, with sitemaps, wireframes and high fidelity concepts presented to you.

  • Data Import & Management

    We provide excellent support for fast and accurate Magento data entry to import unlimited products to your online catalog.

  • Development

    Our developers work closely with our project managers and designers to build out all of the pieces of aesthetic and function that will make your website perform. You’ll be regularly informed of all progress through our process.

  • Third-Party Integrations

    We have integrated Magento with a wide range of systems including POS, ERP, and accounting software. We also can integrate with other selling channels such as Amazon and eBay.

  • Mobile optimized (responsive)

    We create mobile friendly websites that provide an optimal viewing experience on any device, and make checkout a breeze for your users.

  • Search Engine Friendly

    All of the sites we build are easily crawlable by search engines, have a friendly URL structure, use 301 redirects where appropriate, and more.

  • Upgrading from Magento 1.X

    Thinking about Magento 2? We have you covered. Not only have we built successful Magento 2 stores; we’re prepared to move your product data, customers, order histories and customizations from your current 1.X system.

  • eCommerce Strategy

    No eCommerce site is complete without an appropriate internet marketing strategy. Inverse Paradox is experienced in driving traffic, retaining customers, and continuously optimizing a site for better sales.

  • Real Help & Support

    Every request from our clients is effectively managed by a system that fosters communication and collaboration.

  • Updates & Security

    We can create an automated schedule to run Magento platform, patch and extension updates for best practice in site security.

support & maintenance

Supporting sites we build

Photo of the Inverse Paradox Office and Support Team

While having an Inverse Paradox website built on WordPress or Magento enables you to make a majority of your own updates, we understand the need to have developers on hand for urgent matters, adding functionality, making quick updates that you do not have the time or staff to do, or testing and installing upgrades to your site’s core, plugins and extensions. We’ve got you covered. Our Technical Solutions Team is our first line of defense in providing you with a quick reply and solution, usually within 24 hours for non-urgent requests.

Our daily support and maintenance tasks include:

  • Diagnostics & Troubleshooting
  • Core, Plugin & Extension Updates
  • Content Management
  • SSL renewals
  • WordPress Training
  • Magento Training
  • Print & Graphic Design Updates & Reorders

Need help or support on your current Inverse Paradox site?

Email support@inverseparadox.net or call 215-478-6586 x125

partnerships & experience

Just a few of the companies we love to work with

Authorize.Net - a CyberSource Solution Logo
Paypal Logo
Nexcess beyond hosting. Logo
section.io Logo
GeoTrust Logo
Bronto Logo
MailChimp Logo
Sweet Tooth Logo
Algolia Logo
aheadworks. Logo
mageworx Logo
Amasty Logo
ebizmarts Logo
iwd Logo

ready to get started?

send us your info and someone will be in touch

Our Magento Work

Projects We’re Proud to Show Off

  • PJP

    PJP

    Everything from food packaging to hygiene supplies both B2B & B2C

  • Tiffany's Bakery

    Tiffany's Bakery

    From corner bakery to virtual build-a-cake capabilities

  • Golden Asp

    Golden Asp

    Authentic designer prom dresses available in-store and online

Our Magento Clients

A Few of Our Featured Clients We've Had the Pleasure of Working With

“Inverse Paradox designed and built us exactly what we needed to increase online sales and orders. Having a mobile-enabled site with an integrated and intuitive content management system has been a key marketing tool to help us compete for new business. They were always there to answer our questions and Neil collaborated with us to better understand how to best elevate our online presence and create better customer engagement practices. Post-launch, Inverse remained available for adjustments, and major additions, which is definitely a valuable service as our business continues to grow.”

Glenn Harbison

DIRECTOR OF DIGITAL MARKETING & ECOMMERCE, PJP

who we are

A TEAM OF PASSIONATE INDIVIDUALS WITH BIG-AGENCY TALENT

At Inverse Paradox, we look to make a real impact on and off the web for all of our clients. Combining passion and talent is critical–we push everyone to learn and advance with every project big or small, so the skills we bring to yours will include the latest and greatest our industry has to offer. Combined with the discipline of experienced project managers, this ultimately results in making our clients and our clients’ audiences very happy.

Our Leadership Team

Meet Our Talented, Dedicated and Dynamic Leadership Team Who Will Fulfill Your Needs

  • NeilHarnerFounder & CEO
  • X
    Neil Harner Founder & CEO Professor Harner Bartender Master of Long Emails Founder & CEO

    "So I suppose I'm an entrepreneur, designer, bartender, or any
    other job title you want to give me when I need to fill in the blank."

    How does a business-owner define himself? I can think to say that I focus on growing the shop to be one of the best WordPress and Magento service providers in the area, but before I do, I’ll pour a pint for one of my developers after a long day. So I suppose I’m an entrepreneur, designer, bartender, or any other job title you want to give me when I need to fill in the blank.

    When I’m not working at IP, I’m still working… by teaching future designers and directing the B.S. Animation & Digital Media, B.S. Web Design & Development and M.S. User Experience & Interaction Design programs at Thomas Jefferson University.

    My wife, Lindsay, says I’m addicted to work. She’s right. Because the only way you can get me to stop is by taking me on vacation where the Internet doesn’t work. And somehow she has managed find those places time and time again.

    When I finally make it home, I grab a nice pint of something local and cook dinner for my family. Then I find myself building crazy things out of LEGO with my son, Cael, or having a tea party with my daughter, Noelle. After the kids are in bed, I cozy up on the couch with my dogs and Lindsay, with a mindless TV show playing in the background, and somehow still manage to open a laptop to get ahead for the next day.

  • MelissaCherepanyaDirector of Operations
  • X
    Melissa Cherepanya Director of Operations Office Mom Real Mom Word Mispronouncer Neil-wrangler Director of Operations

    "Ask anyone at Inverse and they will probably all agree, aside from me
    being the office 'Mom,' that I have a direct approach in communicating
    and completing a task."

    I’m somewhat embarrassed but sorta proud that my first website is still live on the Internet.

    A creator, delegator, list maker/checker off-er, or just someone who likes to keep themselves (and everyone else) busy, I look forward to new projects and reveling in the before and after. Changing the way something looks with a fresh coat of paint, cleaning up, keeping organized, making decisions and impressing others are just a few things I’ve always enjoyed that probably led me to start Inverse Paradox.

    Getting to the point quickly is what helps me to be successful at my job. Ask anyone at Inverse and they will probably all agree, aside from me being the office “Mom,” that I have a direct approach in communicating and completing a task. My average days are filled with catching up with clients to say, “Hi,” making sure projects are running smoothly, collaborating with co-workers, and managing the supply of toilet paper (no one ever said being an owner was glamorous).

    Outside of work, I enjoy spending time with my husband, Matt, and our son, Zachary. I also enjoy traveling, umpiring field hockey and lacrosse, and snuggling up on the couch with my kitty, Cali.

  • MattCherepanyaDirector of Sales
  • X
    Matt Cherepanya Director of Sales Phone Yeller Sells ice to eskimos "Hockey Player" Dad? Director of Sales

    "By applying some prior experience, while also learning more
    and more every single day, I've been able to help hundreds of
    clients grow their company. "

    After graduating from St Joseph’s University and jumping directly into the pharmaceutical industry with Johnson and Johnson and Astrazeneca, I soon found out that working directly with business owners was where I was meant to be.

    Having been bribed into working at Inverse Paradox by my wife and her business partner Neil, I soon found out that there were a lot of businesses and organizations who needed serious help with their online presence. By applying some prior experience, while also learning more and more every single day, I’ve been able to help hundreds of clients grow their company.

    When I’m not in the office, I can be found at a networking function, in an ice hockey rink, playing with my awesome son, Zach and perfect wife, Melissa, or in front of a television rooting for the greatest sports teams out there: Mets, Nets, Devils, and Giants.

  • AliciaEichelmanDirector of Project Management
  • X
    Alicia Eichelman Director of Project Management Office Clown 4-for-4 Philly Sports Fan Dog Mom Beyoncé's Protégé Director of Project Management

    "I want everyone to be my friend, which is what drew me to this
    role initially. I was amazed that I could make a career out of
    talking all day."

    Most people are interviewed by their bosses in order to get a job, but for me it was a bit backwards. As a communications major at Temple University, I had to pick a local event to write about for my journalism class. I opted for a pub crawl called Brews for Boobies, which was started by Neil and Melissa to benefit the National Breast Cancer Foundation. I spent the night interviewing them and somehow charming them enough to land an unexpected internship. Almost 8 years later, they are still stuck with me. So is Brews for Boobies–I run the crawl now.

    Being a project manager came naturally for me. I want everyone to be my friend but I also know how to get down to business, which is what drew me to this role initially. I was amazed that I could make a career out of talking all day and keeping clients and our team organized and on track. By collaborating we can crank out some awesome work! When I’m not living in my inbox or my calendar, you can find me crying into a beer over the Eagles (or any other Philly sports team), meandering around the city with friends, hanging out with my dog, Lucy, visiting my family, or daydreaming about my next travel destination.

  • SarahCoaleCreative Director
  • X
    Sarah Coale Creative Director Phone Queen Coffee Brewer Photoshop Instructor Baking Expert Creative Director

    "I found that I wanted to pursue a career
    in 'creating beautiful things.'"

    I’ve always had an eye for looking at things and thinking, “Hmm… something doesn’t look quite right,” which makes perfect sense now that I am a designer! I always want to take everything I see and try (keyword: try) to make it better by messing around with sizes, colors, typography, and any other way I can change it into something new.

    My love for all things design started when I was in middle school and was obsessed with taking every art class possible. In high school, I found that I wanted to pursue a career in “creating beautiful things.” Throughout college I still wasn’t sure what I wanted to “create,” until a happy accident occurred and I ended up at Inverse. Now I get to work with a wide variety of clients, creating beautiful things every day! Design has such a wide variety of options that I never get bored. I’ve designed everything from sitemaps to print materials to websites and there is always something new.

    If you don’t find me at my computer with almost the entire Adobe Creative Suite open, I’m probably in my kitchen experimenting with crazy new cupcake flavors (I think the French toast with bacon flavor wins at our office!) or getting into some kind of shenanigans with my family.