We’ll be closed from Monday, December 25, 2017 through Monday, January 1, 2018 and will reopen Tuesday, January 2, 2018. Happy Holidays!

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website & user interface design

Highlight the distinct qualities only your business offers

Your site needs to possess simplistic functionality to guide your user to a defined objective. With the web and technologies constantly changing, we focus on designing and programming stunning websites to the highest of web standards, keeping trends at bay and sticking to an approach that gives you a longer shelf life of your final product. At Inverse Paradox, we understand the individuality your business has and our team takes the time to get to know you, listen to your specific needs and then incorporate that knowledge into your project.

What We Offer

Designs that grab attention and then convert

  • Responsive Website Design

    To ensure consistent user experience across various devices, we design your site so that one size fits all. Your site will look and function the same no matter what you’re viewing it on, whether it’s on a phone, tablet or desktop.

  • Mobile in Mind

    With more and more people browsing the web primarily on their mobile devices, we take extra care to design a site that is both intuitive and a pleasure to use, regardless of the user’s screen size.

  • Accessibility

    Designing a universally usable website for people of all ages and abilities. For our educational, government, NGO, and financial industries, accessible website design and functionality is usually a requirement for compliance.

  • eCommerce Design

    Our designers create custom Magento 2® and WooCommerce websites fit to your online store’s brand and needs. Your website is the first impression to a potential customer, and converting sales has everything to do with page presentation and usability just as much as the product itself.

  • Content Intensive Websites

    Sites with large amounts of content require intentional hierarchy and thoughtful organization to assist the user in navigating the website effortlessly.

  • App Design

    Users’ expectations in the mobile app world can vary from the standard mobile view of a site. An app should offer unique features to its website companion, and our designers understand and capitalize on those differences.

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Our Work

Projects We’re Proud to Show Off

  • Dietz & Watson

    Dietz & Watson

    A household name to most Philadelphians, this collaboration will make your mouth water

  • Grand View Hospital

    Grand View Hospital

    Organized content and a structured layout creates essential accessibility

  • Washington Crossing

    Washington Crossing

    Preserving a piece of America’s history by carrying them into the digital age

  • Decorating Den

    Decorating Den

    Independent, yet interconnected, websites for each franchise

Our Clients

A Few of Our Featured Clients We've Had the Pleasure of Working With

“Organization was top priority when it came to our site. We didn’t know it at the time, but with hundreds of pages to rebuild and redesign, Inverse Paradox guided the way. They provided us with structured sitemaps and wireframes to illustrate the new workflow of our site, and how our patients would get the information they needed to find. Their attention to detail, candid feedback and Neil’s recommendations certainly made our website redesign a success.”

Susan Ferrari

Director of Marketing Communications, Grand View Health

who we are


At Inverse Paradox, we look to make a real impact on and off the web for all of our clients. Combining passion and talent is critical–we push everyone to learn and advance with every project big or small, so the skills we bring to yours will include the latest and greatest our industry has to offer. Combined with the discipline of experienced project managers, this ultimately results in making our clients and our clients’ audiences very happy.

Our Leadership Team

Meet Our Talented, Dedicated and Dynamic Leadership Team Who Will Fulfill Your Needs

  • NeilHarnerFounder & CEO
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    Neil Harner Founder & CEO Professor Harner Bartender Master of Long Emails Founder & CEO

    "So I suppose I'm an entrepreneur, designer, bartender, or any
    other job title you want to give me when I need to fill in the blank."

    How does a business-owner define himself? I can think to say that I focus on growing the shop to be one of the best WordPress and Magento service providers in the area, but before I do, I’ll pour a pint for one of my developers after a long day. So I suppose I’m an entrepreneur, designer, bartender, or any other job title you want to give me when I need to fill in the blank.

    When I’m not working at IP, I’m still working… by teaching future designers and directing the B.S. Animation & Digital Media, B.S. Web Design & Development and M.S. User Experience & Interaction Design programs at Thomas Jefferson University.

    My wife, Lindsay, says I’m addicted to work. She’s right. Because the only way you can get me to stop is by taking me on vacation where the Internet doesn’t work. And somehow she has managed find those places time and time again.

    When I finally make it home, I grab a nice pint of something local and cook dinner for my family. Then I find myself building crazy things out of LEGO with my son, Cael, or having a tea party with my daughter, Noelle. After the kids are in bed, I cozy up on the couch with my dogs and Lindsay, with a mindless TV show playing in the background, and somehow still manage to open a laptop to get ahead for the next day.

  • MelissaCherepanyaDirector of Operations
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    Melissa Cherepanya Director of Operations Office Mom Real Mom Word Mispronouncer Neil-wrangler Director of Operations

    "Ask anyone at Inverse and they will probably all agree, aside from me
    being the office 'Mom,' that I have a direct approach in communicating
    and completing a task."

    I’m somewhat embarrassed but sorta proud that my first website is still live on the Internet.

    A creator, delegator, list maker/checker off-er, or just someone who likes to keep themselves (and everyone else) busy, I look forward to new projects and reveling in the before and after. Changing the way something looks with a fresh coat of paint, cleaning up, keeping organized, making decisions and impressing others are just a few things I’ve always enjoyed that probably led me to start Inverse Paradox.

    Getting to the point quickly is what helps me to be successful at my job. Ask anyone at Inverse and they will probably all agree, aside from me being the office “Mom,” that I have a direct approach in communicating and completing a task. My average days are filled with catching up with clients to say, “Hi,” making sure projects are running smoothly, collaborating with co-workers, and managing the supply of toilet paper (no one ever said being an owner was glamorous).

    Outside of work, I enjoy spending time with my husband, Matt, and our son, Zachary. I also enjoy traveling, umpiring field hockey and lacrosse, and snuggling up on the couch with my kitty, Cali.

  • MattCherepanyaDirector of Sales
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    Matt Cherepanya Director of Sales Phone Yeller Sells ice to eskimos "Hockey Player" Dad? Director of Sales

    "By applying some prior experience, while also learning more
    and more every single day, I've been able to help hundreds of
    clients grow their company. "

    After graduating from St Joseph’s University and jumping directly into the pharmaceutical industry with Johnson and Johnson and Astrazeneca, I soon found out that working directly with business owners was where I was meant to be.

    Having been bribed into working at Inverse Paradox by my wife and her business partner Neil, I soon found out that there were a lot of businesses and organizations who needed serious help with their online presence. By applying some prior experience, while also learning more and more every single day, I’ve been able to help hundreds of clients grow their company.

    When I’m not in the office, I can be found at a networking function, in an ice hockey rink, playing with my awesome son, Zach and perfect wife, Melissa, or in front of a television rooting for the greatest sports teams out there: Mets, Nets, Devils, and Giants.

  • AliciaEichelmanDirector of Project Management
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    Alicia Eichelman Director of Project Management Office Clown 4-for-4 Philly Sports Fan Dog Mom Beyoncé's Protégé Director of Project Management

    "I want everyone to be my friend, which is what drew me to this
    role initially. I was amazed that I could make a career out of
    talking all day."

    Most people are interviewed by their bosses in order to get a job, but for me it was a bit backwards. As a communications major at Temple University, I had to pick a local event to write about for my journalism class. I opted for a pub crawl called Brews for Boobies, which was started by Neil and Melissa to benefit the National Breast Cancer Foundation. I spent the night interviewing them and somehow charming them enough to land an unexpected internship. Almost 8 years later, they are still stuck with me. So is Brews for Boobies–I run the crawl now.

    Being a project manager came naturally for me. I want everyone to be my friend but I also know how to get down to business, which is what drew me to this role initially. I was amazed that I could make a career out of talking all day and keeping clients and our team organized and on track. By collaborating we can crank out some awesome work! When I’m not living in my inbox or my calendar, you can find me crying into a beer over the Eagles (or any other Philly sports team), meandering around the city with friends, hanging out with my dog, Lucy, visiting my family, or daydreaming about my next travel destination.

  • SarahCoaleCreative Director
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    Sarah Coale Creative Director Phone Queen Coffee Brewer Photoshop Instructor Baking Expert Creative Director

    "I found that I wanted to pursue a career
    in 'creating beautiful things.'"

    I’ve always had an eye for looking at things and thinking, “Hmm… something doesn’t look quite right,” which makes perfect sense now that I am a designer! I always want to take everything I see and try (keyword: try) to make it better by messing around with sizes, colors, typography, and any other way I can change it into something new.

    My love for all things design started when I was in middle school and was obsessed with taking every art class possible. In high school, I found that I wanted to pursue a career in “creating beautiful things.” Throughout college I still wasn’t sure what I wanted to “create,” until a happy accident occurred and I ended up at Inverse. Now I get to work with a wide variety of clients, creating beautiful things every day! Design has such a wide variety of options that I never get bored. I’ve designed everything from sitemaps to print materials to websites and there is always something new.

    If you don’t find me at my computer with almost the entire Adobe Creative Suite open, I’m probably in my kitchen experimenting with crazy new cupcake flavors (I think the French toast with bacon flavor wins at our office!) or getting into some kind of shenanigans with my family.