the good stuffVerses

The latest news, thoughts and more from Inverse Paradox.

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Branding Consistency Matters

In this digital age, your website is your most important tool for increasing conversion. Whatever marketing methods you employ (digital, traditional or most likely a mix of both), the first thing your customer will do is search for you online and find their way to your website. When they get there, they should immediately have… read article

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Five Tips for Starting a New Project

With a fresh new year upon us, it’s the perfect time to start a new project! But before you jump right in, we have a few tips for you to help your projects stay organized and on track. Thoroughly outline the idea Flesh out your vision for the project with as much detail as you… read article