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Disclaimer: Inverse Paradox provides eCommerce consulting and is not a Certified Public Accountant (CPA). The following information is for educational purposes only. For specific tax advice and compliance, please always consult with a qualified tax professional. One of the most daunting aspects of running an online store isn’t sourcing products or designing the website—it’s handling sales… read article
What is Cloudflare Turnstile Cloudflare Turnstile is a reCaptcha alternative that provides a more secure and more positive user experience for your website visitors. Bots have been heavily deducing the algorithm for reCaptcha leaving their users more susceptible to bot attacks. How to sign up for Cloudflare Turnstile Signing up for Cloudflare Turnstile is easy… read article
What is SMTP SMTP stands for Simple Mail Transfer Protocol. SMTP servers are used by web hosts and other service providers to ensure a safe and secure delivery of emails. Some work that SMTP servers do include, sending and receiving emails, relaying outgoing mail and ensuring a high email delivery rate. If you want to… read article
What is a Cache and Why is it Important in the Process of Reviewing Your Website A cache is something you have probably been prompted to clear before when troubleshooting something on your computer or cleaning up your browser history. Although, you might be wondering why refreshing your cache is an important part of the… read article
What is a Carousel Banner When it comes to the topic of carousel banners, there can be some confusion. Carousel banners often go by a few different names, such as, “sliders” or “rotating banners”. These three terms are all recognized in the design community as relatively the same thing, which means they are able to… read article
Update as of June 2025: As technology advances so must we. We now recommend using Cloudflare Turnstile – if you’d like some more information on the differences of spam protection available, you know where to find us! What is reCAPTCHA reCAPTCHA is the perfect way to help protect websites from spam and abuse. It is… read article
Your Google ID grants you access to all the apps Google has to offer, from Gmail and Calendar to Drive and YouTube. When looking to use the features of apps like Google Analytics or Maps for your company, it may be tempting to use your own Google ID to access the apps. Even if the… read article
Every business wants to accomplish a couple of basic goals with their website: clearly convey essential information about the business and optimize the visitor’s flow through the site in order to increase conversions. A variety of factors contribute to making a great website that achieves these goals and more, but one of the most overlooked… read article