I just started using a great website called LinkedIn. It’s basically MySpace for professionals. One of the neat features is that users can ask business relevant questions in order to find answers from anyone around the world. Today, someone asked what are the most important aspects to starting SEO (Search Engine Optimization)? I narrowed it down to three core areas.
First off, content is key. The more dynamic and keyword rich your content is from the homepage all the way through the site, the better relevance you will have in searches. Also, if you make many updates to just your news or blog sections, that should increase your relevance as well. Finally, using bold, underline, italics, and more links in the actual physical content will create higher relevance to certain words in a given page.
Lastly, consider your exposure. Get your site linked from other popular websites in order to drive traffic. This could be as simple as submitting your website to a bunch of design galleries (if your site is of exceptional design) or more complex as building affiliate relationships with similar businesses. The more cross traffic you create, the higher you will go up in search engines as well.