Keeping Standards & Staying Current

by on March 7, 2014

Usually, during the first few months of the year, a ton of news and blog articles about current design trends are published. While design trends are great to look into for inspiration, too many people become fixated on these trends and forget about standards. So, we put together a short list of items that you shouldn’t ignore when creating a website.

1. Tell a Story

Make sure your website content and imagery is engaging. Get rid of the dry text that people will only scan over to find the relevant information. Make your text personable and tell the story of your company and/or what you do. Also it never hurts to have a couple bullet point features that are pulled out within your text as well.

2. Simplify

Don’t over-complicate anything on your site. Establish a few goals that you would like to achieve with your website and then find the most direct way to show those goals. Not only simplify your content but everything on your site. If there isn’t a purpose to it, it doesn’t need to be on your website. If it’s something you still want to add to your website, consider posting about it in a blog.

3. Engaging Interior Pages

Most people are only worried about how the homepage of their website looks. But with Search Engine Optimization (SEO) a good amount of visitors coming to your site are not entering from the homepage. The search engine will bring them to the page most relevant to their search.

For example: When you type in Google “Bucks County Website Design” Google will list the Bucks County Web Design page of Inverse Paradox first before our homepage. Google tries to take the user to the most relevant page from their search. Most of the time, this page isn’t your homepage. Since most of your traffic is entering your site from various pages it’s important that each page looks the best it can be.

This step may cost additional money when beginning your site, but when users are impressed with your online presence no matter where they enter your site, it will help lead to more traffic and revenue.

4. Responsive

As technology advances, devices to browse the internet change to more than just a computer, make sure your website can be seen on any device. Smartphones, tablets, smart watches, Google Glass, game systems, and integrated TV browsers are quickly gaining more popularity, each one has a different screen size and will display your website differently. Having a responsive website will allow your site to rearrange and adapt to any screen size. This way, no matter what device your website is being viewed on, the user will have no issue navigating your website and finding the information they need. This again may raise the initial cost of the website but will be profitable in the end when a user can find out about your company, or purchase products from website with any device they are using.

When you are reading articles about design trends and envisioning your new website, don’t forget the elements that should be included in your website regardless of what is popular. Make your website fun and functional, not just one or the other!

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