Whether you’re selling goods or services, you want people to feel protected using your website. The safer they feel, the more likely they are to trust your company and make a purchase or take that next step toward working with you. One way to make your site as safe as possible is to obtain an SSL certificate.
SSL? What does that even mean?
SSL stands for Secure Sockets Layer. SSL forms an encrypted connection between your web server and the user’s browser. Data such as passwords and other sensitive information that passes between that connection is protected from outside interference.
Websites protected with SSL display “https” instead of “http” at the beginning of the web address (just take a look at the URL for this page!). Web browsers make it clear to the user whether your site is secure or not, so obtaining an SSL Certificate for your site will help build trust with your potential customers.
According to the Electronic Frontier Foundation, nearly half of all web traffic is encrypted. What does this mean? HTTPS-protected websites are becoming the norm, but there are still a ton of websites operating today without SSL. Taking the steps now to ensure your website’s security will put you ahead of the others who are trailing behind – which could include your competitors.
More importantly, though, if you operate an eCommerce website, encryption is essential to ensuring that your customers’ personal information (passwords and credit card numbers, for instance) isn’t stolen by hackers.
Does SSL affect SEO?
SEO is complex, so it’s hard to describe exactly how encrypting your website can affect your SEO rankings generally. In 2014, Google announced that they would begin to factor HTTPS into ranking, minimally at first to “give webmasters time to switch to HTTPS.” While security should be your main motivation, at Inverse Paradox, increasingly our clients with HTTPS do see an effect on their rankings today. We can only assume this will continue in the future, as Google tries to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”
So, how can I make the switch?
We’re happy to help you out when it comes to getting an SSL certificate for your website. To date, we have set up these certificates for more than 65 clients. If you’d like to learn more about SSL and how you can make your site more secure, get in touch with us!